1.What problem of motivation did Archie Norman discover at ASDA? ASDA was one of the most successful retail businesses in the United Kingdom. It had a competitive advantage due to its unique superstore structure and its low price leadership in the market. Everything changed all of a sudden as ASDA found itself with demoralized employees, slow growth in sales, and declining profits in 1991 due to many years of lack of interest from previous managers. It had been a 1 billion pounds cash surplus supermarket
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• General Information of Wal-Mart o Wal-Mart Stores Inc., is the world’s biggest retailer and the second largest company that is founded by Sam Walton in 1962, rural Arkansan. o Wal-Mart is the discount store offers a number of products and services along with its general merchandise and food products. o Wal-Mart has ventured into digital photo service, vacation planning, Internet access, flower delivery, DVD rentals, and financial services. Sam believed that , if the prices were right , discount
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Marketing Mix Thelma L Woods MKT/421 October 13, 2012 Dr. Bea Bourne Marketing Mix The marketing mix elements will be discussed about the chosen organization. The type of elements will be explained in detail about the organization’s type of products, the location of the company, pricing, and the organization promotion tactics. The effects of the marketing mix will be provided, along with the ways the elements are performed. The organization will be identified along with the industry the company
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In 1950, Sam Walton opened his first store under the name of Walton's five and dime in Bentonville, Arkansas. While that store was successful, he felt as though it was time to move on to bigger and better things. That same year, he opened a second store in Rogers, Arkansas and rebranded the stores as what is known now as Walmart. Since then, they have become one of the most well known retailers in the world. In a seventeen year period, the chain had grown from one store to 24 across the state
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Shopping When we want to buy something, we usually go to a shop. There is no doubt that there are many kinds of shops in every town or city, but most of them have a food supermarket, a department store, men's and women's clothing stores, grocery, bakery and butchery. As for my family, my parents like to do shopping at big department stores and supermarkets. As a rule, they sell various goods under one roof and this is very convenient. A department store, for example, true to its name, is composed
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Strategy Dollar General’s mission statement is “Serving Others.” To carry out this mission, the Company has developed a business strategy of providing its customers with a focused assortment of fairly priced, consumable merchandise in a convenient, small-store format. Our Customers . The Company serves the basic consumable needs of customers primarily in the low and middle-income brackets and those on fixed incomes. According to AC Nielsen’s 2005 Homescan® data, in 2005 approximately 48% of
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Slide 5 Walmart has not only toys or a big grocery part, walmart brings low prices and the conveniece of shopping at one place, where you can find everything. You dont have to go to different stores to buy, walmart has everything what you need. You save a lot of time to go to walmart and buy there. Plus the walmart prices are between 15% and 22% less expenisive than the market price/ the other stores. And it is open for 24 hours. You can go and buy stuff whenever you want. Slide 6 After the
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Goodwill Profile of people who shop at Goodwill 1. Do you shop at Goodwill? (If you answered no, please skip to Q…) * Yes * No 2. Within the past year, on average, how many times did you shop at Goodwill? * 0 * 1-2 times a year * 3-4 times a year * 5-6 times a year * More than 6 times a year 3. How did you find out or hear about Goodwill? * Television * Radio * Newspaper * E-mail * Direct Mail * Website * In-person * Word
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shopping environment for the consumers to shop. For example, stores such as Wal-Mart and Target have expanded their product line and introduced grocery sales, in addition to the products they sold. Wal-Mart introduced this new concept in their hyper-mart stores, while Target opened their new super Target stores. Consumers were able to go to one store and purchase anything from a toothbrush to fresh meat products. At some hyper-mart stores, consumers could also
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PLAN Introduction * What you are going to be reporting on (Company, challenge, PESTLE, SWOT, 5 Forces, CVF – MUST have an explanation of what it is) The Organisation The industry – supermarkets, news, journals * Market Share – who controls the market * Current news? * PESTLE – table and a SUMMARY! * Competitors – 5 forces table + competitor table Organisation - Tesco * Background * Statistics * etc * SWOT Challenge *
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