Marketing Management 14 PHILIP KOTLER Northwestern University KEVIN LANE KELLER Dartmouth College Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Executive Editor: Melissa Sabella Development Editor: Elisa Adams Director of Editorial Services:
Words: 8292 - Pages: 34
Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about Texas’s fledgling gifted-education movement. A few years later, after her son had moved on
Words: 120163 - Pages: 481
THE INTERNATIONAL LEGAL ORDER Controversiae (disputes) is the first word in book I of Hugo Grotius’ foundational text De Jure Belli ac Pacis(The Law of War and Peace, 1625). Much modern scholarship in international law has followed this strand of Grotius’ thought in orienting the subject to the problem of managing disputes. Since the late nineteenth century, generations of leading scholar-practitioners have shaped a view of international law which emphasizes legal doctrines and materials related
Words: 3315 - Pages: 14
Global Social Policy http://gsp.sagepub.com/ 'Trade policy, not morals or health policy': The US Trade Representative, tobacco companies and market liberalization in Thailand Ross MacKenzie and Jeff Collin Global Social Policy 2012 12: 149 DOI: 10.1177/1468018112443686 The online version of this article can be found at: http://gsp.sagepub.com/content/12/2/149 Published by: http://www.sagepublications.com Additional services and information for Global Social Policy can be found at: Email
Words: 12166 - Pages: 49
Business Ethics MGM250 Andrea Matcham New England College of Business and Finance August 24th, 2012 Topics Covered: * Introduction about the course * United Nations Global Compact’s CSR Principles * Pluralism * Strategic Management * Crisis Management * Climate of Trust * Creativity, A Climate of Innovation * Bribery and Corruption * Unethical Practices * MNC: Ecological Sustainability * Renewable Energy Sources – The advantages * Sarbanes-Oxley
Words: 4077 - Pages: 17
CHAPTER ONE INTRODUCTION Background of the study Ghana’s experience with macro-stabilization and structural adjustment appears to be in line with that of many other developing countries that have pursued similar policies. Their experience reveals that such programs do not lead automatically to the resumption of growth, let alone ensure the transition onto a higher growth path. The recent experience of transition economies has shown that price stabilization and opening up may not be enough
Words: 21472 - Pages: 86
is seeking ways to sustain its innovative edge, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing offlimits
Words: 233886 - Pages: 936
University of Sydney Business School Referencing Guide This referencing guide has been prepared by the Business Programs Unit for use in Units of Study within The University of Sydney Business School. It is based on the Harvard referencing style. Contents 1. How to use this guide...........................................................................................................................2 2. Some basic referencing terms and rules ..............................................
Words: 11269 - Pages: 46
incurring the risks associated with those activities. Intrapreneurs are usually employees within a company who are assigned a special idea or project, and are instructed to develop the project like an entrepreneur would. Intrapreneurs usually have the resources and capabilities of the firm at their disposal. The intrapreneur's main job is to turn that special idea or project into a profitable venture for the company. A.James Gosling B.Personal Information * Born on May 19,
Words: 5876 - Pages: 24
Available online at www.sciencedirect.com Journal of Interactive Marketing 23 (2009) 61 – 69 www.elsevier.com/locate/intmar Probability Models for Customer-Base Analysis Peter S. Fadera,⁎ & Bruce G.S. Hardieb a 749 Huntsman Hall, Wharton School of the University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104-6340, USA b London Business School, UK Abstract As more firms begin to collect (and seek value from) richer customer-level datasets, a focus on the emerging concept
Words: 8094 - Pages: 33
