I SUMMARY This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘ is a study which seek to define the image of 2 tooth paste brands in which HLL have two products – Close Up & Pepsodent and Colgate–Palmolive have Colgate in terms of 6 attributes , Healthy tooth & gums , Long lasting freshness , Prevention of tooth decay ,Whiteness , Use of Natural herbs , Good foaming. DATA COLLECTED METHOD A survey was conducted on 50 people living in and around the
Words: 5404 - Pages: 22
introduce the Colgate company’s general situations, the following elements the report introduced. The Colgate company’s history and current situations The Colgate company’s Microenvironment The Colgate company’s major competitors The Colgate company’s possible market segments The Colgate company’s targeting The Colgate company’s Positioning and Differentiation Introduction Colgate was founded in 1806, William Colgate made his name registered a company. In 1890, Colgate out of Native American
Words: 1143 - Pages: 5
CASE STUDY REPORT INTERNATIONAL MARKETING SHISEIDO Shiseido is a Japanese cosmetics producer, market leader in its home country and one of the top ten players in the industry worldwide. Founded 1872 by Arinobu Fukuhara, Shiseido is also known for being the oldest cosmetics company in the world. COMPANY FACTS Net sales (consolidated): $ 7,024 billion Number of employees: 28,810 SHISEIDO group: 89 companies 29 domestic 57 overseas STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS Apart from
Words: 992 - Pages: 4
penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry, the key players were Colgate-Palmolive India (CP) and Hindustan Unilever Limited (HUL). Colgate was the market leader in toothpaste, toothbrush and tooth powder categories with the category contributing 96% of ColgatePalmolive India’s annual company sales. It also led the toothpaste market share with 52% of
Words: 1101 - Pages: 5
Colgate Palmolive (CP), an extremely respected player in the U.S. Oral Care market, has spent several years developing a toothbrush that is technologically superior to all competitors presently available. However, the question remains as to whether CP should launch this toothbrush as a niche product or a mainstream brand. After considering many different variables, including a Profit and Loss forecast for both scenarios, we recommend that CP launch the Precision Toothbrush as a niche product.
Words: 2138 - Pages: 9
Research Project Study the comparative study of HUL, P&G, Nirma, Johnson & Johnson and Godrej in respect of Price, Promotion and consumer demands. The check out the how much population uses HUL of P&G products. To search out what was the last years sales profit of various companies. My research objective is to do the survey of small samples in various parts of Barielly and fill up the Questionnaire by them. To give suggestions to the various companies why their market share are decreasing
Words: 992 - Pages: 4
Procter & Gamble Equity Valuation & Analysis As of November 1, 2007 Raider Investments Group Brian Hooper Tyler Yenzer Nathan Yosten Dustin Bradford Brian.D.Hooper@ttu.edu Phillip.T.Yenzer@ttu.edu Nathan.Yosten@ttu.edu Dustin.Bradford@ttu.edu Table of Contents Executive Summary Business & Industry Analysis Company Overview Industry Overview Five Forces Model Rivalry Among Existing Firms Threat of New Entrants Threat of Substitute Products Bargaining Power of Buyers Bargaining Power of Suppliers
Words: 36396 - Pages: 146
Marketing Management Fall 2015 Questions to address in analyzing the HBS cases Metabical Positioning Case 1. What is the decision making process at Metabical? Who is involved in the process? 2. How should Printup think about the segmentation of potential Metabical customers? Who is the optimal target customer? 3. How should CSP identify and employ the differential advantages that Metabical offers, to position itself in the marketplace? 4. Given the positioning strategy you chose,
Words: 692 - Pages: 3
HIMALAYA HERBAL TOOTH PASTE Submitted to- Submitted by- Dr. D.D Swain Bibhu Prasad Rath Date-27/09/2012 DECLARATION I, Bibhu Prasad Rath, student of the International Management Institute, Bhubaneswar, do solemnly declare that the case write up on the “HIMALAYA HERBAL TOOTH PASTE ”, is of my own and that it is neither submitted to any other University or published anywhere
Words: 1935 - Pages: 8
system. Will it work? Many outsiders are sceptical, citing Gillette's sorry record in toiletries. Besides, competition has become very stiff in the once fragmented men's toiletries business. Procter & Gamble now owns Old Spice and Noxzema, Colgate bought Mennen, and Unilever grabbed Faberge's Brut brand. But nobody has a better brand name than Gillette. If the line flops, some believe Gillette should simply abandon the whole field. But while the company has tried to apply the Gillette way
Words: 11660 - Pages: 47
