Administration East West University 43, Mohakhali C/A Dhaka-1212 Subject: An application for submitting a report on CityCell. Dear Sir In accordance to your advice to our group for preparing a term paper on marketing are have select the product lines and level of segmentation, targeting, positioning, PLC stage and strategy. To serve our purpose, we have followed standard methodology to extract out findings. We have applied sophisticated data analysis techniques to get consistent and sound output
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relative to your brand MARKETING STRATEGIES SEGMENT ATION, TARGETING, POSITIONING Use of one or more of the following variables as segmentation criteria: Behaviour Psychographic Demographic Geographic Point out which targeting strategy to be employed: Differentiated Undifferentiated Concentrated How are direct competitors positioned in the market relative to your brand? Define their positioning and plot a positioning map. Clarify which differentiation strategy applied: Product
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researcher change…is the independent Why Segment Markets? • A business firm segments its markets so it can respond more effectively to the wants of groups of potential buyers and thus increase its sales and profits • What Market Segmentation Means’ o Market segmentation—involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action • To lead to tangible marketing actions that can increase sales and
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------------------------------------------------- MARKETING STRATEGIES SEGMENT ATION, TARGETING, POSITIONING Use of one or more of the following variables as segmentation criteria: Behaviour Psychographic Demographic Geographic Point out which targeting strategy to be employed: Differentiated Undifferentiated Concentrated How are direct competitors positioned in the market relative to your brand? Define their positioning and plot a positioning map. Clarify which differentiation strategy applied: Product
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fundamentally new product? Does a radically new product need radically new marketing strategies? In this paper I am going to explore Tesla’s innovative marketing strategy for motor cars. Don't set up a traditional car yard in the cheap rentals along highways. Set up in the shoppings malls! Increase consumer volume through segmentation and targeting! Capitalize off it by strategic positioning! Provide great service and a top-notch product, along with nifty little trinkets, and create customer value
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organization's positioning relative to the competition, the size and characteristics of various target audiences, consumer attitudes toward the product or service, the nature of the purchase/consumption function, the salient attributes of the product or service, and the threats versus opportunities posed by the various elements of the environments (i.e., social, political, legal, technological, and economic). Secondary sources should be used for this section of your paper. Assumptions based
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business organizations in the sense that it employs all the manufacturing and marketing aspects including segmentation, targeting and positioning to the maximum extent. AIMS OF THE TRAINING: •To know about the company’s management and functions of various departments. •To know how the company is working and the types of financial transactions it deals with. Tamil Nadu Newsprint and Papers Limited (TNPL) were formed by the Government of Tamil Nadu in April 1979 as a Public Limited Company under
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Analysis 3. PEST Analysis C. Identify Key Problems & Opportunities 1. Perform SWOT Analysis 2. Set Priorities 3. Develop an Overall Assessment II. Segmentation, Targeting, and Positioning (STP) A. Identify Relevant Markets and Segments B. Select Target Markets and Target Segments C. Develop Positioning Strategy III. Determine Marketing Mix Alternatives A. Product (Goods and/or Services) B. Price C. Place (Distribution) D. Promotion (Advertising and
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1: Explain the various elements of marketing 2 AC 1.2: Evaluating the approach of Amazon towards marketing 3 LO 2: Using the concepts of segmentation, targeting and positioning 4 AC 2.1: Product opportunities in changing family structure providing consumer companies 4 AC 2.2: Identifying appropriate market segmentation 5 AC 2.3: Appropriate targeting strategy for product launching 5 AC 2.4: Buying behavior of customer depending on product. 6 AC 2.5: Amazon Fire product’s position in target
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influence marketing decisions. Propose segmentation criteria to be used for products in different markets Choose a targeting strategy for a selected product/service Explain how buyers’ behavior effects on marketing activities for “Green Villa” hotel 1 7-9 1.2 2 10 2.1 3 11-13 2.2 5 15 2.3 5 16 2.4 4 14 MIN KHANT AUNG Pg.1 Myanmar Imperial College Marketing Principle 2.5 Propose new positioning for a selected product/service Explain
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