edu Office Hours: Tuesdays & Thursdays 11:00 am-12:00 pm Course Description We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another. We buy different clothes, drive different cars, and eat different foods. Moreover, even the same consumer can make different decisions depending on the situation. So how are we to construct coherent marketing
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Operational Level Paper E1 ENTERPRISE OPERATIONS (REVISION SUMMARIES) Chapter 1 2 3 4 5 6 7 8 9 10 11 12 Topic Organisations Corporate Responsibility and Ethics The International Economy Information Systems Managing Information Systems Operations Management Quality Management Marketing Buyer Behaviour Human Resource Management Management Theory and Motivation The Legal Environment Page Number 3 13 17 27 35 45 55 61 73 79 93 101 E1 revision summaries 1 E1 revision summaries 2 Chapter
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Brand Management (MKT624) VU Lesson 1 UNDERSTANDING BRANDS – INTRODUCTION Brand management as one of the marketing functions has been around for as long as we have known professional marketing. But, it has been a part of the traditional marketing approach in which many functions of today’s brand management were performed in a spread out fashion by the marketing manager and a combination of his team members like the sales manager, the advertising and communications manager, and the marketing
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Executive Summary:_________________________________ Jute is a versatile, natural fiber that has been used for thousands of years to make things such as rope, twine, hessian bags, rugs, and much more. While it is still being used extensively around the world, it is not as popular as it could have been. Given the increasing focus on environmental issues these days, jute good products can be put into the lime light, as they are environment friendly. Taking in view the prospects, this is the high time
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1 Executive Summary 2 Company Description Resorts World Sentosa is the biggest leisure and gambling integrated resort which located in Singapore Sentosa Island. It is operated since early 2010. Resorts World Sentosa contains the only casino in Singapore which is Resorts World Casino, also the attractions included Universal Studios theme park Marine Life Park, Maritime Xperiential Museum and FestiveWalk. In the resort, it provides six hotel include Crockfords Tower, Hotel Michael, Hard Rock
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people/orgs that will use what they are trying to sell – better than the competitors * Consumer response is the test of whether a marketing strategy will exceed – knowledge about consumers is important Segmenting Consumers * Marketing segmentation – identifies groups of consumers who are similar to one another in 1+ ways and then devises marketing strategies to appeal to 1+ of these groups * Demographics – measure observable aspects – age, gender, family structure/life stage, social
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Topic 1: OPERATIONS Operations can be defined as the process of converting a good or service into a finished product. Roles of operations management Operations management refers to the management of that process e.g. the allocation and maintenance of machinery and resources. Strategic role of operations The strategic role of operations management involves long term management issues (3-5 years). Cost leadership Involves producing goods or services at the lowest possible cost. If a business
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Easy 3) Value delivery process can be divided into three phases, out of which "choosing the value" implies _______, which is the essence of strategic marketing. A) segmentation, developing, and delivering B) targeting, positioning, and communicating C) targeting, positioning, and delivering D) segmentation, targeting, and positioning E) researching, developing, and delivering Answer: D Page Ref: 34 Objective: 1 AACSB: Reflective thinking Difficulty: Easy 4) Apex Corporation is one
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www.hbr.org As a market, women represent a bigger opportunity than China and India combined. So why are companies doing such a poor job of serving them? The Female Economy by Michael J. Silverstein and Kate Sayre Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea 2 The Female Economy Reprint R0909D The Female Economy The Idea in Brief • Women represent the largest market opportunity in the world. • But despite women’s
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to answer two questions: * What customers will we serve? (what’s our target market) * How can we serve these customers best? (what’s our value proposition) *To decide who we will serve we need to divide the market into segments (market segmentation) *To serve the customer best, the marketer needs the show how the product is better than any other product on the market.
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