BANK ISLAM BANK BERHAD CREDIT CARD A MARKETING PLAN MOHD HALIM RIDHAUDDIN BIN ABD MANAP ( 2013133609) ABD RAZAK BIN AWAB ( 2013519593 ) NOOR IDAYU BINTI OTHMAN ( 2013191665 ) HAFIZAH BINTI ABD WAHAB ( 201339929) MKT 750 : MARKETING MANAGEMENT GROUP EMBA12JB PM KAMEL TAUFIQ BIN ABDUL GHANI TABLE OF CONTENTS 1. | Executive Summary | | 2. | Company description | | 3. | Strategic focus and plan | | | * Mission | | | * Goals | | | * Competency and
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Table of Contents 1.0 Marketing Strategy 1.1 Objectives 1.2 Target & Segmentation 1.3 Positioning 2.0 Strategies 3.0 Marketing Mix 3.1 Product 3.2 Pricing 3.3 Distribution 3.4 Marketing Communications 3.5 Customer Service 4.0 Recommendations 5.0 Plan of Action 6.0 Bibliography 1.0 Marketing Strategy Westpac: THE ASIA PACIFIC INVASION Westpac have been servicing the Pacific Rim since 1901 with rapid support for its growth strategy of servicing Australian and New
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recognition is the first step in the buying decision process in the business market. 4) _______ MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 5)Why would a company adopt an undifferentiated targeting strategy when there is so much evidence of the benefits of a differentiated strategy? 5) _______ A)to take advantage of economies of scale B)to remove the need for disintermediation C)to move a product to the next stage of its product life cycle
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Consumer Behavior |Program |: |MBA |Class of |: |2009 | |Credit |: |3 |Sessions |: |33 | |Course Code |: |SL MM 602 | | | | Objective To understand the various factors influencing behavior of consumers – as individuals
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Company background: Andalusia Express is a supermarket located in Jeddah city, Saudi Arabia that offers online shopping service besides the traditional physical shopping. It was launched in 3rd of July 2010. it offers its clients more than 11,000 products at competitive prices. Once an order is placed, staff at the store starts to work on delivering the goods. There are sections in each category that allow the customer to find a good at a certain price and quality, and choose the time of delivery
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ABDT 3213 – International Marketing Week 2 Tutorial 1: Introduction to Global Marketing SECTION A: Coursework Briefing SECTION B: Discussion Questions 1. What are the basic goals of marketing? Are these goals relevant to global marketing? 2. What is meant by “global localization?” Is Coca-Cola a global product? Explain. 3. Describe some of the global marketing strategies available to companies. Give examples of McDonald that use the different strategies. 4
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CHAPTER 1: Creating/Capturing Customer Value Marketing: aim of marketing is to create value for customers and to capture value from customers in return * The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products that have value for customers, clients, partners, and society at large -The Firm’s Stakeholders: these include employees, unions, customers, competitors, activists, government and the press (these people affect company)
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manager collects information about the market and business skills, and decision-making in its strategic and operational dimensions that begins with the choice of the market in which operate. It narrows the field with segmentation decisions and articulates the components of the positioning of the offer. The marketing process enters its operational phase and management when
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ANALYSIS 7 11.1 Strengths 7 11.2 Weaknesses 7 11.3 Opportunities 8 11.4 Threats 8 12 Current Market Situation 8 12.1 Market Segmentation 9 12.1.1 Geographical segmentation 9 12.1.2 Behavioral segmentation 9 12.2 Market Need, size 9 12.3 Market Trends 11 12.4 Market Growth 11 day. 11 12.5 Market Niche Opportunities 11 13 Marketing Strategy 12 13.1 Positioning Statements 12 13.2 Pricing Strategy 12 13.3 Promotion Strategy 12 13.5 Development 13 14 Organizational Structure 14 Management
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Table of content |Content |Page | | | | |1．Executive summary |2 | |2．Introduction |3
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