refers to variables that a marketing manager can control to influence a brand’s sales or market share. The marketer E. Jerome McCarthy proposed the four Ps classification in 1960, which has since been used by marketers throughout the world (Wikipedia, 2014). The marketing mix is a familiar marketing strategy tool, which was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. It is one of the top 3 classic marketing models. The 7Ps model was devised by E. Jerome McCarthy
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administrator. This statement is true and is still very much applicable till these days as it is a well known fact that authentication is being widely incorporated as part of access control for most systems. Authentication has been the catalyst for business organization in information protection and security. Implementation of access control policies, standards or procedures involves the identification of appropriate authentication mechanism whereby the criticality of the information being protected
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of recruitment and selection procedure. My primary task was to screen the resumes of the applicants and thus to select the candidates for the interview sessions. The selection procedures included written tests and interviews. After every stage the selected candidates are moved to the next level while the rejected candidates are again called for the feedback. The objective with which the study was conducted are as follows, To understand: 1. The functioning of Recruitment and Selection.
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IT for Decision Makers NETWORKING AND SECURITY ISSUES Handout 1 Overview Introduction Many organizations have invested vast amount of money in computer networks, only to find out that although it is providing means of improving the efficiency and productivity of the organization but it also exposes the Organization to possible attacks and threats. Such attacks have been the most challenging issue for most network administrators and a worrying topic for administrators. Organizations
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I n t r o d u c t i o n t o M a r k e t i n g B u s i n e s s 1 2 0 4 / 1 3 / 2 0 0 8 A marketing plan focusing on Sony’s Playstation 3. Marketing Plan: Sony Playstation 3 2 Executive Summary This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late
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firm is the brand associated with its products and/or services. Despite this, very little attention has been paid to the subject in business education. To address this, Strategic Brand Management is an advanced elective that addresses important branding decisions faced by an organization. Its basic objectives are: 1) to increase understanding of the important issues in planning and evaluating brand strategies; 2) to provide the appropriate theories, models, and other tools to make better branding
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Chapter One As accounting students we have studied a variety of accounting areas involving financial and taxes. The accounting information course appears to be a course that heads in a different direction then what we as students have become accustomed to. Speaking for myself I have always been drawn to the accounting field because it is a black and white area. In other words, there it is organized and has right and wrong answers, this leaving out the gray areas between right and wrong. Accounting
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grandfather of operations-related software, MRP, as a comparison, material requirements planning (MRP) started as a system for planning raw material requirements in a manufacturing environment. Soon MRP evolved into manufacturing resource planning (MRPII), which took the basic MRP system and added scheduling and capacity planning logic. Eventually MRPII evolved into enterprise resource planning (ERP), incorporating all the MRPII functionality with full financials and customer and vendor management functionality
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ASSIGNMENT 1 E-commerce is a commercial activity dealing directly with the trading of goods and services and with other related business activities, in which the electronic communication medium plays a central role. The activities include the communication of information, management of payments, the negotiation and trading of products online. E-commerce is a part of e-business and its goal is to generate profits with a various sets of business through buying and selling principles. There
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ACC00146 Management Accounting Unit Information Guide Session 1 2012 © 2012 Southern Cross University Southern Cross University Military Road East Lismore NSW 2480 No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Copyright material indicated in this work has been copied under Part VB of the Copyright Act 1968
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