Case Study – SaleSoft Case Study – SaleSoft Section C – Group 11 EXECUTIVE SUMMARY SaleSoft, Inc. is a 2 year old company in the Software Automation industry. It was founded by Gregory Miller in 1993, who is the CEO. The company currently markets a product called PROCEED which is a Comprehensive Sales Automation System (CSAS). It integrates and automates various functions across the organization which helps in bringing down order cycle time and improving efficiency. However, the
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Consultative Selling Step of the sells process: Introduction and questioning (in order to be chosen by the company) At the end of the meeting we have to know what to offer and how to offer it. Consultative selling; Problem solving + value-added selling (what is our value added selling for Victoria?) Conduct Analysis - Discovery Ask questions to identify areas of potential problems, difficulties, challenges and unresolved issues within the prospect organization. Identify and agree on a
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Bu doing this, they hope to increase their revenue by three times the amount they are currently generating. The next phase of their project calls for a nationwide distribution and sales program. Their major strategy is to recruit the right sales force and develop a system for selling and distributing the product. Down East Spud Busters is currently leading towards the concepts of hiring sales associates who will work out of their homes in strategic locations around the United States. The sales
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The Business Idea We have come to a time in Singapore where the cost of owning a car has rocketed skyhigh. Just when people in Singapore are still dwelling on the exorbitant Certificate of Entitlement prices, moods were dampened further with the recent declaration concerning cars. With reference to the Singapore Budget 2013, the maximum loan tenures have been reduced to five years which will also mean that there is a possibility where
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1. How was the Hill Rom sales force organized prior to the reorganization? Multiple-specialty sales forces called on different people within the same medical facility, selling individual products without communicating a big-picture approach. 2. How did Hill Rom segment their customers before the reorganization? Before the reorganization, Hill Rom segmented their customers essentially based on the size of the health care facility, determined by attributes like the number of staffed beds
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According to Noe, Hollenbeck, Gerhart, & Wright (2011), pay is a powerful tool for meeting organizational goals. It has a very huge impact on employee attitudes and behaviors, which influences which kinds of employees are attracted to (and remain with) the organization (Noe, Hollenbeck, Gerhart, & Wright, 2011). An effective compensation plan plays a dynamic role in all organizations. When an ideal compensation system is designed, it will have a positive impact on the efficiency and results produced
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Kimley Ferguson MKT 215 DL01 9/21/14 Chapter 3 Review 3-1. List the three prescriptions to serve as a foundation for development of a relationship strategy. Values Clarity Support 3-2. How does business slander differ from business libel? Slander is verbal while libel is written untrue or unfair statements about a competitor 3-3. What major factors helped influence salespeople's ethical conduct? Legal standards, Standards set forth by their company; officially and
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When a firm creates, formulates, and implements a strategy that adds value and competitive advantage that is a strategic business plan. A strategic business plan is the layout or outline that specifies how a firm is going to reach their plans or goals over a certain period of time. The plan can be very specific or very broad. It can focus on one part of the business, as well as a whole focusing on all functions within a company. This plan is important to an organization’s long-term success because
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this unit on Business Policy. Dr Yousef Eiadat will be joining me in teaching this course. In this unit we aim to build skills in Strategic planning – the analysis behind strategic decisions, the crafting of strategies and the implementation of them to ensure organisational success. Strategy involves managing the interface between an organization and its external environment. To this end, the first three topics develop skills in strategic analysis, leading to consideration of the positioning of an
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TYPES OF MARKETING STRATEGIES MARKET LEADER STRATEGIES 1. Expand total market 2. Defend market share 3. Expand market share MARKET CHALLENGER STRATEGIES 1. Define strategic objective and opponents 2. Choosing an attack strategy MARKET FOLLOWER STRATEGIES MARKET NICHE STRATEGIES ================ A. 1. MARKET LEADER STRATEGIES EXPAND TOTAL MARKET • New Users E.g.: perfume:--> non-users (mkt-penetration strat) --> men (new market strat) --> other countries (geo-expan strat) E.g.: J&J Baby shampoo:
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