intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors. The different components of a brand—brand names, logos, symbols, package designs, and so on—are brand elements.” Kotler & Keller, pg. 268) My perception of branding has always been how a company advertises or markets it product, either through a logo, symbol or a slogan. Nike – the “swoosh” symbol, Starbucks has their coffee logo and KFC “It’s Finger lickin’ good!”
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fulfilled can greatly increase business for the company. The main issue with all fast food services is the way they are viewed in the public eye as they are so heavily monitored by the media. Many individuals and families are reluctant to purchase fast food in general due to the reputation of poor quality nutrition and lack of healthier options; this is an issue McDonalds will have to conquer through marketing, advertising and public relations. Advertising will also be vital to gain the awareness
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FASTFOOD / RESTAURANT INDUSTRY Introduction Indian QSR (quick service restaurants) Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population. What was the domain of upper class, singles or forced bachelors, has percolated to all echelons of society. The incidence and value differ
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7/24/13 Marketing food: I'm loving McD's | warc.com About us▼ Help▼ Store▼ | Free Trial Log In Search ALL OF WARC Advanced Search Title: Authors: Source: Indexed in: Marketing food: I'm loving McD's Tom Roach Admap: November 2012 MORE ARTICLES ABOUT Brand and product choice Brand strategy Brand and product choice Brand strategy Show all Fast food, takeaway outlets Summary This article looks at McDonald's recovery from a period of falling sales, with lessons for the
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satisfaction. This research will focus only on service quality as a factor influencing customer’s satisfactions. The aim is to do an investigation about the service quality and customer satisfaction at A&W restaurant, Seksyen 7, Shah Alam. Using 5 SERVQUAL instruments, questionnaires will be designed and distributed to respondents. The findings will create awareness of service quality and customer satisfaction, thus help to develop future marketing strategy. 1.0 Introduction 1.1 Fast Food Industry
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UNIVERSITY COLLEGE FACULTY OF BUSINESS AND ACCOUNTING UNIVERSITY OF SUNDERLAND UGB-112: PRINCIPLES OF MARKETING INDIVIDUAL ASSIGNEMENT TITLE OF THE ASSIGNEMENT: THE CUSTOMER- MARKETING EXPERIENCE OF SERVICE PRODUCT COURSE NAME: BA (HONS) BUSINESS MANAGEMENT INTAKE: 14th FEBRUARY 2011 SEMESTER: 2 Level 1(SEPTEMBER TO JANARY 2012) MODULE LEADER’S NAME: JOEL ARNOTT
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role in the fast food industry. There are many laws and regulations in force for the food industry. The FDA continues to monitor food quality closely. Also, the fast food shops have to maintain a minimum level of hygiene, number of staff, customer service, payments to staffs, and storage of unused
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FUNDAMENTAL ANAYLYSIS OF ALLIANCE GLOBAL GROUP, INC. ____________________________________ Submitted to: Prof. Cruz ____________________________________ Submitted by: REMORIN, Dominique D. ____________________________________ March 2015 Table of Contents A. Economic Analysis * Philippines’ economic forecast……………………………………………………..1 B.Industry Analysis - Background - Porter’s Five Forces of Competitive Strategy C. Company Analysis
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[pic] Marketing Research of Subway Executive Summary This paper aims at conducting marketing research of Subway with a purpose of attaining its strategic objectives comprehensively. This company is an American world’s largest fast food chain, primarily selling submarine sandwiches and salads, that operates on the franchising principle. Marketing research is “the function linking the consumer, customer and public to the marketer through information – information
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14 founding members, the cooperative’s primary objective is to engage in providing manpower services (i.e. sales, marketing, personnel, cooks, assistant cooks, cashiers, assistant cashiers, busboys, janitors, crew members, messenger and delivery boys). Render savings and lending operation for its members, and to engage in procurement and distribution of goods and other commodities. Providing manpower services to 15 companies nationwide. The cooperative was organized to supply the growing manpower demand
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