Discussing the Concepts: 1. Strategic planning refers to the process of matching the organisation’s goals and abilities with its changing marketing opportunities. The four steps include: * Identify the mission: drafting formal mission statement which should be realistic, specific, motivating, market oriented and consistent with the market environment. * Setting objectives and goals: breaking down the mission into smaller supporting objectives and goals. * Design a business portfolio:
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VISHALKUMAR (Student ID No. : 0909BHC214) CLACC – ‘C’ (PGD) Unit Title : Strategic Marketing Management Course Study Report On Marketing strategy for Pagoda resturant BLAKE HALL COLLEGE | | | | (Front sheet for PGD- (B-Tech-Level-7) [Sept-Dec.-2010] assessment in Business) Front Cover sheet BTEC – Level -7, Advanced Professional Diploma in Management Studies Unit Tile: Strategic Marketing Management – unit 17 (Submitted to –Mr. Sumesh S Dadwal) LEARNER’S BRIEF -------------------------------------------------
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locations that help a company achieve its cost-minimization or quality-maximization objectives for a good or service. This includes the sourcing of key production inputs (such as raw materials or products for assembly) as well as the international outsourcing of services. Example; India has nurtured a strong IT capacity, and has attracted global companies outsourcing IT and related services. India’s economic development has most often been compared with that of China, where export-oriented manufacturing
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Objectives of Case The company chicken coop , a quick service restaurant , had been growing by about 10% per year, even when the industry growth rate is just 5% per year but in 1995, for the first time , sales were down in 20 The Coop’s stores. To find out the reason behind this underperformance, two top managers of the Coop had suggested systematic market research for better quality and customer service. His managers suggested market research techniques like Quality Inspection Program, Controlled
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globalization, health issues and how McDonalds overcome them, respect towards cultural differences among every different countries, and they put a strong focus on children. There are many international fast food franchises such as Burger King, KFC, Subway and etc. However, McDonalds are one of the international fast food and they are struggling that the consumers start to switch to their competitors in the year of 2002 (Han, 2008). It is because most of their competitors put a strong emphasis
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analyses of the international restaurant industry provides an overview of the industry and reveals the conditions that impact competitiveness and profitability of the industry’s players. The industry is split in two sectors: full-service restaurants (FSR) and limited-service restaurants (LSR). FSRs typically have a wait-staff; LSRs do not have wait-staff. The top five countries, in terms of total number of foodservice outlets, are: China, India, Brazil, Japan, and the US. The industry is of low concentration
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1. All of YUM! Brands, Inc. restaurant chains are positioned within the Quick Service segment of the restaurant industry. Do they compete with each other? Why? Why not? No, they don’t compete with each other, because each chain has their customers, they try to make a satisfaction and also a good experience for customers. They don’t even try to compete. Also this company is take a tremendous amount of pride in each individual and believe in acknowledging a job well done on every level. We don’t
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business was ranked number one in Fortune Magazine's 2008 list of most admired food service companies. * Globalization: 31,000 restaurants serving 120 countries. Of the 31,000restaurants at least14,000 restaurants in the US * Good innovation and product development. It continually innovates to retain customers in the business. * The McDonalds brand offers consumers choice, reasonable value and great service * Large amounts of investment have gone into supporting its franchise network
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Group Assignment Cargills Super Market Group Members Name : K. K. R. A. Prematilake (09148205) : D. M. Warnasooriya (09148159) : P.M. Alagiyawadu (09152130) : P. D. Priyadarshika (09148221) : T.R. Thotamune (09148175) : S.N. Fernando (09151168) : H.L. Liyanage (09151150) : S.K. Wirthamulla(09153551) Subject Name : Business Policy Batch Number : 13 BSc in M I S Executive Summary Cargills (Ceylon) PLC is one of the foremost and the largest retail chain in Sri Lanka
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previousnext 37. previousnext 38. previousnext 39. previousnext 40. previous Post a comment 1. DHL DHL provides international express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers. The company’s name DHL is derived from the last names of the then three budding entrepreneurs, Adrian Dalsey, Larry Hillblom and Robert Lynn who founded the company. (Photo: Getty Images) 2. IBM IBM’s full company name is
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