Global Marketing 7e Warren J Keegan & Mark C Green Chapter 02 The Global Economic Environment Presentation adapted by Alfred Lowey-Ball For (International) Marketing management course Fall semester 2014 UBI-BA2 Brussels Chapter 02 Outline (The Global Economic Environment) 2-0 2-1 2-2 2-3 2-4 2-5 2-6 Introduction The world economy—an overview Economic Growth stars Classification of countries by income Market opportunities in DCs World population trends Dealing with currency risks 2
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Retail Marketing Assignment 1. Proposal of, Karan D. Taktawala Roll No - 104120 Introduction A restaurant prepares and serves food and drink to customers in return for money. Meals are generally served and eaten on premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance and offerings, including a wide variety of the main chef's cuisines and service models. A fast food restaurant, also known as a Quick Service Restaurant or
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influences Behavioural influences Final thoughts Ch 5 Ch 6 Ch 7 Ch 9, 10 Ch 9, 10 Ch 11 Ch 13, 15 Ch 14 - What is consumer behaviour? ‘The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires.’ Solomon et al Role theory and consumer behaviour Consumer behaviour resembles actions/roles in plays. We adopt and change these roles at different times. – Choosers – choosing between different
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I N T R O D U C T I O N According to Professor Dr. Lars Perner, “the environmental forces which affect the marketing process are most of the time uncontrollable by the organization and therefore the company should do the necessary to cope with these forces.” The marketing environment consists of all the players and forces outside marketing that influence the marketing management’s ability to develop and maintain successful relationships with its target customers. (ZainBooks, 2010) These
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such as Starbucks and Dunkin’ Donuts. II. Quick Service Restaurants, as it is called “fast food” like McDonald’s and Wendy’s, provided counter or drive-through service with average price between $4 and $10. III. Casual Dining offered table service for dinner entrees priced between $8 and $20. Within this group, fine dining concepts like Ruth’s Chris and Capital Grille featured entrées into the $40 range. The restaurant and contract food service industry in the U.S.A. was
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works with independent restaurant operators who want practical advice to improve their business management practices to build a more profitable restaurant and valuable business. Jim began his restaurant career at the age of 15 working for a quick-service restaurant and earned his way through college as a server and bartender. After earning his degree, he worked for a regional restaurant chain and an independent fine dining restaurant. In these organizations he held positions in both the operational
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interlocking of different countries in the world in a political, economic, social and technological sense. People around the globe are more connected to each other than ever before. Information and money is exchanged at an alarming rate. Goods and services produced in one part of the world are increasingly available in all parts of the world. International travel is more common compared to earlier times. International communication is commonplace. This phenomenon has been titled "globalization."
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Competitive Advantage Introduction Why do you buy a cup of coffee in Starbucks? Why will you choose KFC for your lunch rather than other brands? The answer lies on the term competitive advantage. It becomes the main reason to build brand loyalty for customers. (Boundless 2015) Nowadays, most firms both in local and global markets all face a challenge for a marketing strategy is to find a way of achieving and sustain a competitive advantage compared with the other products and companies. The
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of the business in their location while paying the franchisor various fees and royalties for the use of the business idea or model. TYPES OF FRANCHISING Business-format franchising exists when a franchisor allows someone to market products or service, using the business name or trademark, in return for fess and royalties. When franchising is mentioned, most people think of this businessformat franchising, like McDonald's, AAMCO Transmission, or Molly Maid. There is also product or trademark franchising
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1. Introduction. In this modern age, the evolution and development of the economy creates new opportunities, so additional academic and professional contributions are necessary for guiding business practices. Due to this reasons, the franchise systems were created as a mode of expanding businesses. Most of business minded people were selecting the franchising business as their way to expand their profits as well as their wealth. The concrete reason why they were selecting this kind of
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