BTEC Business Project |Assignment |2013/2014 | Learner Declaration I declare that all the work submitted for this assignment is my own work or, in the case of group work, the work myself and other members of the group in which I worked, and that no part of it has been copied from any source. I understand that if any part of the work submitted for this assignment
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provide opportunities and pose threats. The fast-food industry is a consumer service; two organisations that operate in the fast-food industry are McDonald's and Hungry Jack's. McDonald's was chosen because it is the primary operator in this market and holds the greatest market share. Hungry Jack's was chosen because the product they offer is the most similar to McDonald's. I thought it would be interesting to compare marketing strategies of two organisations that offer a fairly similar product. McDonald's
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Unit 3 P6 In this report I will be showing my understanding of how the marketing, research and planning and the marketing mix are used by a chosen organisations. Marketing mix – the marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4P’s make up a typical marketing mix. * Price – making sure the price is appropriate for customers while making profit * Product – satisfying the customers’ needs or wants and
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Marketing Mix Marketing mix is a powerful marketing tool to segment the market which likely is use in most organization. According to De Aze (1985) and Rafiq and Ahmed (1995) demand of product is determined through the marketing mix strategy. This marketing mix is composing into four variable products, price, place and promotion. The four P’s is the sales manager can control, based on the marketing environment external and internal constraints parameters. Goal is to make a concentration of 4 P
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Safaricom's 7 P's of marketing. Safaricom limited is a telecommunication company that offers a wide range of intergrated services including mobile and fixed Voice, SMS, Data, Internet and Mobile money (M-PESA) to over 25 million subscribers and currently command market share of 67% according to Communications Authority of Kenya (CA). The Company also commands widest mobile network coverage enabling it to maintain its position as the region's mobile market leader. Safaricom revolutionary mobile
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resort Panga Chumvi is the place of salt. Over the last 20 years Panga Chumvi has developed organically, working closely with the village of Matemwe, and they have been involved in supporting a number of enterprises including a collective village taxi service, a fishing boat and a chicken farming project. They have now decided to share their beautiful beach-side spot with travellers from around the world looking for a place of peace and relaxation. (Panga Chumvi,2008). The resort plot is right on the
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EXPANSION OF MARKETING MIX The marketing mix is the combination of marketing activities that an organization engages in so as to best meet the needs of its targeted market. The marketing mix consists of four main elements: 1. Product - The product is the physical product or service offered to the customer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging
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Executive Summary This report is talk about the marketing mix for the 5-start hotel Four Seasons. The purpose of this report is to develop a new kind of marketing mix for the Four Seasons to meet the demand of different guests. The thesis statement of this report is the Four Seasons may gain more popularity if they adopt the new kind of marketing mix. The research and the interview have been done as for the original sources, and the key finding is his competitor biggest advantage is the cheap price
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Marketing Mix Fontineese Green MKT/421 November 11, 2013 Jeff Lewis Marketing Mix Marketing mix is defined as a planned mix of the controllable elements of a product’s marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are adjusted until the right combination is found that serves the needs of the products customers, while generating optimum income (Business Dictionary.com, 2013). When a company is marketing their products, it is useful to reduce
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the company uses marketing as a means to attract the consumer to the service which it provides. Marketing as defined by Boone and Kurtz suggest the following; "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives” (http://iws.ohiolink.edu/moti/homedefinition.html). The American Marketing Association also
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