STUDENT NUMBER: 1008267 MODULE TITLE: Marketing Communications MODULE LEADER: Chris Wollaston ASSIGNMENT NUMBER: 1 THE ROLE OF BRANDING IN THE MARKETING COMMUNICATIONS MIX There are many interpretations of marketing communications. (Chris Fill 2009)’s visual approach of marketing communications is that of using communication so as to make the consumers to be aware and also persuade them to buy the goods and services, thereby saying that marketing communications is a management process
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developed. A marketer uses a business tool called the “marketing mix.” The marketing mix is essentially made up of the four Ps; price, product, promotion and place. These four elements are the underlying basis and marketing fundamentals to enable the marketer in determining a product or service. (Sharp, 2013) So selling is merely just a fraction of the entire marketing process of a product or service. When one looks closer at each p element of marketing, there is a considerable amount of strategy, planning
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Marketing Mixing AND THE FOUR P’S Abstract The marketing system is the controllable tactical marketing tools such as products, prices, places where the items are sole and promotions that the company offers to blend, and able to produce the response it want in the initial target within the market (Kotler and Armstrong,2010). The main focus for companies such as DHL for example help other companies by providing service to hospitals, small business to help make their organization fun smoothly
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Marketing Process Essay: This page essay provides information about the Marketing Process. To begin is important to understand the meaning of Marketing. The American Marketing Association defines marketing as “The Process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational objective”. The Marketing process is the method of evaluating openings, choosing the proposed customer
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A marketing strategy provides a big picture of what a firm can do in a specific market. When creating a marketing strategy, a firm must identify a target market and a related marketing mix. A target market is "a group of similar customers to whom a firm wishes to appeal," and a marketing mix is "the controllable variables the company puts together to satisfy this target group." (Perrault and McCarthy 36) Focusing on specific target customers can help a firm develop a marketing mix that satisfies
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Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. *********************
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Marketing Strategy: introduction and overview Strategic Windows: their nature. The nature and purpose of strategy and how it is formulated. The nature of marketing strategy and how this should take account of the interests of various stakeholders when involving such things as, product/service development and delivery, promotional mix, support services, manufacturing and production processes, R&D, and material purchasing affect the stakeholders. Other factors in the business environment that
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Name: Date: MARKETING -- TEST #1 Chapters 1-7 Total points – 100 Note: This exam consists of your response to a case analysis and discussion questions Case Analysis: Please respond to the questions at the end of the case titled, “Sweetest Dreams Inn”, page 655 of your text. You can provide any other remarks you wish since your points will be determined in large part by the comprehensiveness of your analysis (Breadth, Depth, and Application). Points = 15 Evaluate Mai Phan’s
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Up In the Mix: The Four P’s Abstract Marketing is an integral part of the success of any business. The “Marketing Mix,” otherwise called the “Four P’s” include Product, Price, Place, and Promotion, and outline the fundamental requirements for a business to produce revenue. Firstly, a business needs to have a product, good or service from which to build their company. Secondly, the product has to be reasonably priced and be of lasting quality or value to the consumer for the business to be
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The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Definition: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
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