M. Jurcevic, B. Skoko, P. Madunic: Marketing Concept in the Function of Croatian Seaport Business Operation Improvement MARINKO JURCEVIC, D. Se. E-mail: marinko.jurcevic@hrt.hr Croatian Radiotelevision Prisavlje 3, HR-10000 Zagreb, Republic of Croatia BOZO SKOKO, M. Se. E-mail: bozo@mpr.hr University of Zagreb, Faculty of Political Sciences Lepusiceva 6, HR-10000 Zagreb, Republic of Croatia PERICA MADUNIC, B. Eng. E-mail: perica.madunic@t.ht.hr Croatian Telecom Inc. Savska cesta 32, HR-10000 Zagreb
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"cookies", strategic to marketing goods and services online? What is the impact, if any, on consumer privacy? A few years ago, the combination of technology and marketing was not a common term. Even a very successful marketing model that was followed by software giant Microsoft, was neglected in many top ranking business schools. According to them what Microsoft was doing was a fad. But time has proved that they were wrong. Marketing guru Kotler has agreed that traditional marketing is not working
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Marketing Mix Paper Alyce Shelton MKT/421 December 5, 2011 Instructor: Susan Craver Marketing Mix Paper The key to business success is smart marketing. Today’s mega-businesses consistently seek to develop unique products, use multiple combinations of marketing techniques, and reach new consumer targets. Verizon Wireless currently operates the world’s largest wireless cell phone network, with customers in over 150 countries. The company has clearly demonstrated good use of the marketing mix
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|Marketing | | |Murrieta Learning Center | Copyright © 2011, 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative
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Marketing Mix Paper Roger Briseno University of Phoenix MKT 421 Mark Vitale February 7, 2012 Marketing Mix When a market tries to reach its customers and establish a marketing mix, it is vital that they combine marketing strategy in the factor to target potential markets. Importantly, for any businesses or organizations to be successful, they would need to attract customers with new products or services that customers would love. According to Business Know-How, “The key is developing
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Van’s Bookkeeping Marketing Plan 14376 S. Othello St. Seattle, WA 98118 Phone: 206-446-7890 Email: vanbookkeeping@gmail.com Web Site: www.vanbookkeeping.com Contact: Van Nguyen Table of Contents Executive Summary 4 Marketing Objectives 4 Goods or Services 4 Resources Needed 3 Projected Outcomes 3 Company Description 3 Strategic Focus and Plan 3 Mission/Vision 3 Goals 3 Core Competency 3 Situation Analysis
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is prized for it strong, honest and dependable product design; however, with the changing demographics of its target market, the company has hired a new Marketing Manager to re-market the high-end bike to a younger market. This paper will describe the decisions made by the new marketing manager and the company’s attempt to re-invent their marketing strategies to push this bike into a demographically challenging market. The Situation An important attribute to Thorr’s Motorcycle, Inc. is Lifestyle
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more percent on the aircraft market. This analysis will show a description of the product and service of what Z-Wing need to work to stay as market leader. The company will focus on the marketing of new planes and services to the airlines. What is the target customer and what opportunity on new areas that Z-Wing can expand. Will show how or competition is doing in the market, what products and service is offering. Is truly important is that is going to give us a view on how the market is doing in
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A REPORT ON MOBILE MARKETING Submitted by Aatish Khemka INTRODUCTION Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". Within this definition, Kaplan uses two
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International Journal of Hospitality Management 29 (2010) 405–412 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman The effect of relational benefits on perceived value in relation to customer loyalty: An empirical study in the Australian coffee outlets industry Po-Tsang Chen *, Hsin-Hui Hu Ming Chuan University, Hospitality Management, 5 De-Ming Rd., Gui-Shan, Taoyuan 333, Taiwan A R T I C L
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