literacy levels -> limited electricity -> low reach of traditional media such as print and TV -mktg -> distibution -> products were only avail. to less than 15% of villages (total 639,000 villages) TO solve problems of HELL Shakti issue of Shakti NOW -> plan to reach 100,000 villages and 30,000 entrepreneurs by the end of 2006 -> ways to dec. drop-rates of entrepreneurs by inc their income, training of earning abilities -> will it and the base-of-pyramid mkts deliver tp HLL
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NAVRATRI IS A MAJOR FESTIVAL OF THE HINDU RELIGION AND COMMENCES THE BEGINNING OF THE AUTUMN SEASON ACCORDING TO THE LUNAR CALENDAR. IT IS CELEBRATED THROUGHOUT INDIA AND IS A FESTIVAL THAT WORSHIPS SAKTHI, THE FEMININE FORM OF TH SUPREMELY DIVINE. LITERALLY DERIVED FROM SANSKRIT. IT MEANS NINE NIGHTS. THESE NIGHT NIGHTS CELEBRATE THE BATTLE OF GOODNESS OVER EVIL. THE TENTH DAY, VIJAYA DASHMI IS A CULMINATION OF THE FESTIVAL WITH THE TRIUMPHS OF EVIL BEING VANQUISHED. DURING THIS FESTIVAL
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CONTENTS 1.INTRODUCTION 2.PROJECT SHAKTI-ORGANIZATION NAME UNLEVEL PROBLEM AND SOLUTION 3.BENEFITS 4.HUL-PROJECT SHAKTI PRESENTATION TRANSCRIPT 5.SUPPORT SHAKTI. 6.MARKET LINKAGE FOR RURAL PRODUCTS 7.INDUSTRY ROLE IN BUILDING MARKET LINKAGES 8.SCOPE AND OPPORTUNITIES 9.LITERATRURE REVIEW 10.CONCLUSION 11.REFERENCES AND BIBLIOGRAPHY Introduction Rural products of India are unique, innovative and have good utility
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Michael Kropac Dalit Empowerment and Vocational Education An Impact Study © 2006 by Michael Kropac Winkelriedplatz 2 4053 Basel, Switzerland 0041 (0)61 361 36 03 Mail: kropac@gmail.com For all people of Navsarjan who resolutely follow their ideal of an egalitarian society Preface and Acknowledgements Preface and Acknowledgements The present work is based on my thesis submitted to the University of Basel (Switzerland) in December 2005. Ever since I have started to study
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Name 100 Girls Duology DVDRip Xvid-Anarchy/ 2 STATES 2014 Hindi 720p DvDRip x264 AAC...Hon3y/ 22.Jump.Street.2014.1080p.WEB-DL.AAC2.0.H264-RARBG/ 3 Days to Kill (2014) [1080p]/ 300 Rise of an Empire [2014] Subbed HDRip XViD juggs[ETRG]/ A Beautiful Mind (2001) [1080p]/ A Wednesday 2008 Hindi 720 BDRip x264 E-SuB xRG/ All The Best 2009 Hindi 720p BRRip x264...Hon3y/ Almost.Married.2014.DVDRip.XviD-EVO/ American Pie [Collection]/ Anchorman The Legend Of Ron Burgundy (2004) [1080p]/ Andaz
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ASSIGNMENT ON SHAKTI PROJECT OF UNILEVER 1) What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key Features of Shakti: • This project was started in 2001 with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities. • Villages with a population of about 2000-3000 are selected. • Personnel from HUL approach SHGs. • Selection of the Shakti Amma. • HUL vouches for Shakti Ammas
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Project Shakti? What are its positive aspects and what are its drawbacks? Key features of Project Shakti: • The project was started in 2001 with the aim of increasing the company’s rural distribution reach as well as providing rural women with income-generating opportunities. • Villages with a population of about 2000-3000 are selected. • Personnel from HUL approach self-help group (SHG). • Selection of the Shakti Amma. • HUL vouches for Shakti Ammas with banks from credit. • One Shakti entrepreneur
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SPECIAL REPORT The Shakti Revolution How the world’s largest home-to-home operation is changing lives and stimulating economic activity in rural India BY GAVIN NEATH AND VIJAY SHARMA R O J A M M A I S A S I N G L E M OT H E R with two daughters living in Kurumurthy, a small rural village 150 kilometres south west of Hyderabad in Andhra Pradesh. Until five years ago she scraped an existence by working in her mother’s field, earning barely enough to live on herself, let alone bring up two
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Strengths &Weaknesses of Unilever in Indian Market HLL has numerous advantages; well-established strong brands, sales and distribution system, local manufacturing and distribution. Another strong point of HLL is its first-mover advantage. HLL entered India much earlier than other multinational FMCG companies like Procter & Gamble and Colgate-Palmolive. HLL has the greatest market penetration and geographical coverage among other FMCG giants operating in India. HLL has also strong position against
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thriving to strengthen strong relationships in the emerging markets as they believe that it will be significant for the future growth of the organization. With these economic and social objectives in mind HUL started project Shakti to tap the vast market of rural India. Project Shakti Intense competition and saturated urban markets made FMCGs look at rural markets. 70% of India’s population lives in rural areas and therefore they hold great potential notwithstanding the low income levels. Government
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