-Journal of Arts, Science & Commerce ■ E-ISSN 2229-4686 ■ ISSN 2231-4172 MARKETING STRATEGIES OF GLOBAL BRANDS IN INDIAN MARKETS Dr. Girish Taneja, Associate Professor, Head of Department, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied
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Year | CATEGORIES/ Other Awards | Winner/Merit Awardee | Awardees | Name of Project | Country | 2003 | Environmental Excellence | Winner | Nestle Philippines | Greening The Supply Chain | Philippines | | | Merit Awardee | Unilever Indonesia | The Sustainable Clean Brantas River Program | Indonesia | | | Merit Awardee | Mass Transit Railway Corporation | Sustainability Report 2001 & 2002 | Hong Kong | | Support & Improvement of Education | Winner | Tat Consultancy Services
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The Big Idea: Creating Shared Value Rethinking Capitalism by Michael E. Porter and Mark R. Kramer January–February 2011 ‐ http://hbr.org/2011/01/the‐big‐idea‐creating‐shared‐value/ar/pr What Is “Creating Shared Value”? - Policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. The concept of shared value—which focuses on the connections between societal and economic progress—
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SHIV SHAKTI International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol. 2, No. 3, May-June (ISSN 2278 – 5973) Nostalgic Marketing – The legend with past Ms. Muskan Sharma1 Abstract Nostalgia is defined as a yearning for the past, or a fondness for tangible or intangible possessions and activities linked with the past, and is experienced when individuals feel separated from an era to which they are attached. This research examines how marketers align this nostalgic feeling as
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------------------------------------------------- Garasia tribal community has gained a place of prominenece in India due to their lifestyle and culture. This garasia tribal community has got concentration in several areas of Rajasthan and Gujarat. As per history, the Garasia tribes are a division of the Rajput community. According to the stories told by locals,in the battle of Haldighati, Maharana pratap’s army got out numbered and defeated by mughals, the soldiers ran into aravalli hills for
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Managing Brand for the long run : Brand Reinforcement and Revitalization Prof. Vikas S. Dole, Lecturer Neville Wadia Institute of Management Studies & Research, Pune- 01 Email: dolevikas@gmail.com, Mobile: 09764823924 Abstract: A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences
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Amitabh Harivansh Bachchan (IPA: [əmɪˈtaːbʱ ˈbəttʃən]; born 11 October 1942) is an Indian film actor. He first gained popularity in the early 1970s for movies like Deewar and Zanjeer, and was dubbed India's first "angry young man" for his on-screen roles inBollywood, and has since appeared in over 180 Indian films in a career spanning more than four decades.[2][3] Bachchan is widely regarded as one of the greatest and most influential actors in the history of Indian cinema.[4][5][6] So total was
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Abstract This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industry�s growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive
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SHIV SHAKTI International Journal in Multidisciplinary and Academic Research (SSIJMAR) Vol. 1, No. 4, November-December (ISSN 2278 – 5973) VIOLATION OF WOMEN HUMAN RIGHTS IN INDIA RITU DHANOA* * ASTT. PROFESSOR,G.G.S.C.W. SECTOR – 26, CHANDIGARH, MOBILE – 9872431166, dhanoaritu@gmail.com 1 www.ssijmar.in VIOLATION OF WOMEN HUMAN RIGHTS IN INDIA ABSTRACT: Human rights are those minimum rights which are compulsorily obtainable by every individual as he/she is a member of human family
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ASSIGNMENT On Holistic marketing concept on Unilever Bangladesh limited Course Name: Marketing Management Course Code: MKT-425 Section: A Submitted to: Farhana Noor Lecturer Department of Business and Administration Faculty of Business and Economics Daffodil International University Submitted by: Kamrul islam 093-11-1280 Tuhin Mir 093-11-1279 Md. Sabuz uddin 093-11-1298
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