into drinking water, a plan for network-based marketing (along the lines of Amway) and an entry into retailing herbal therapy products and services through a chain of therapy centers. Perhaps the most interesting, though, was an initiative called Shakti, which aimed to extend the reach of HLL’s products to the 742 million rural consumers in 637,000 villages at the base of the economic pyramid, a market not well-served by HLL at the time. NO T On August
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Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman On August 30, 2004, Hindustan Lever Limited’s (HLL) share price on the Bombay Stock Exchange touched Rs.100.5 (US$ 2.28) - a new low for one of the largest Indian
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THE WILLIAM DAVIDSON INSTITUTE 06 November 2006 case 1-428-604 Rural demand for, and consumption of, consumer products is set to explode. The challenge for most companies is to be able to offer appropriate products in an affordable way in relatively remote locations. It is our view that India will soon see an inflexion point in rural consumption.1 Mr. K.B. Dadiseth, Hindustan Lever Limited Chairman About Hindustan Lever Limited Hindustan Lever Limited began operating in India in 1888
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PROJECT SHAKTI - _STRATEGIC ADVANTAGES OF CSR SUBMITTED BY; NAME;-Pravita Mehta ROLL;-Ao1 SECTION;-RT1002 REGISTRATION NUMBER;-11008575 COURSE;-MBA(3501) CONTENTS 1.INTRODUCTION 2.PROJECT SHAKTI-ORGANIZATION NAME UNLEVEL PROBLEM AND SOLUTION 3.BENEFITS 4.HUL-PROJECT SHAKTI PRESENTATION TRANSCRIPT 5.SUPPORT SHAKTI. 6.MARKET
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conservation, The Group gardens plant over 2,00,000 trees every year to help improve the micro climate of the area. Tea Brands: Duncan Tea Ltd. has various brands mainly under 2 categories: 1] Darjeeling Tea - Runglee Rungliot 2] CTC Tea - Shakti - Double Diamond - No. 1 - Sargam Market Segmentation: Geographic Segmentation: Runglee Rungliot- This brand (100% Darjeeling) enjoys a pride of place in the markets of Kolkata, Delhi and Chennai with its band-wagon of brand loyalists
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people out of poverty * The IT sector grew rapidly as foreign companies aggressively outsourced services to India * Indian companies rarely competed abroad because of government restrictions * To increase rural presence, HUL started “Project Shakti” which was very successful * ITC launched “e-choupal” to enter into agri-business division & interact directly with the farmers * Retail sales in India was around $250 billion in 2006, which was estimated to rise by 15-18 % by 2016 *
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FIRST INDO-PAK WAR (1947-49) The first war between the two neighbours broke out soon after their independence in 1947. Armed Pathans from the North-West Frontier Province of Pakistan entered the territory of Maharaja Hari Singh of Kashmir, who was yet undecided on the issue of accession to either India or Pakistan. Indian military help was sought by the Maharaja to fend off the invasion. Forces arrived on October 27, after the Maharaja decided on accession of Kashmir to Indian Union. Despite
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NMIMS Corporate Social Responsibility Project – Hindustan Lever Limited (HLL) Under guidance of: Dr. Meena Galliara CSR-HLL -1- Hindustan Lever Limited Meeting Everyday Needs of People Everywhere Introduction* NMIMS Hindustan Lever Limited (HLL) is India's largest fast moving consumer goods company, with leadership in Home & Personal Care Products and Foods & Beverages. HLL's brands, spread across 20 distinct consumer categories, touch the lives of two out of three Indians.
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Unilever in India Doug Baillie Group Vice President, South Asia Unilever Accelerating change Mumbai 14th November 2007 Safe harbour statement This presentation may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'expects', 'anticipates', 'intends' or the negative of these terms and other similar expressions of future performance or results, including financial
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Heritage meets people, here in Assam One of the vibrant states from the NorthEast, Assam is spread across 2.39% of the Indian landmass. Assam shares its boundaries with Bangladesh, West Bengal and Bhutan. The state overlooks the Barail hill range between the two valleys of Brahmaputra and Barak. Its wide range of species in flora and fauna, immaculate tea and terraced gardens make her a nature’s delight. Assam also called the Ahom is the biggest and the most accessible amongst its six sisters
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