Rozy Karim Professor: Dr. Joanna Mansbridge English 104W November 29th, 2013 Strangers and how we perceive them. I was appalled by the sight of a young girl, malnourished, dirty, in torn cloths crying and begging for money on Ahmedabad Street in India. Just as I reached for my purse to give her some money, my host, Dr. Dalal pushed me aside, gestured me inside our parked car, locked the doors and exclaimed “I should have warned you! Haven’t you seen the movie “Slumdog Millionaire?” I was left
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IOSR Journal of Business and Management (IOSR-JBM) ISSN: 2278-487X. Volume 6, Issue 1 (Nov. - Dec. 2012), PP 16-25 www.iosrjournals.org Organized Retail in the Rural Markets in India 1 Surajit Dey, 2Dr. Sameena Rafat, 3Puja Agarwal 1 (Research Scholar, Department of management, CMJ University, India) 2 (Asst. Professor, IIPM, Lucknow , India) 3 (Management Faculty, Wisdom School of Management, India Abstract: Retail is a buzz word in today’s changing business environment. Different
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Product: Cadburys Bournvita History: Cadbury Bournvita is among the oldest brands in the Malt Food category with a rich heritage and has always been known to provide the best nutrition to aid growth and all round development. Launched in 1948, throughout its history, Cadbury Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution. The Cadbury lineage and rich brand heritage has helped the brand maintain its leadership position and image over the last
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strengthen its distribution in the rural areas and to empower the local women, HUL launched a project Shakti in 2000 in a district in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and provide them with micro-credit and training in enterprise management, which would enable them to create self-help groups and become direct-to-home distributors of HUL products. Today Shakti is present across 80,000 villages in 15 states and is helping many underprivileged women earn their
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MARKETING MANAGEMENT Table of Contents Objective 2 Product Category Definition 2 Fairness Cream Market 3 Competitive Landscape 4 Environmental Analysis 5 Porter’s Five Force Analysis 10 Introduction to the Company and our product “Fair and Lovely” 12 STP Analysis 15 Consumer Behaviour 18 SWOT Analysis 26 Recommendations 27 Bibliography 28 Product Category Definition Fairness Cream products are a part of the personal care product segment. More specifically, they are
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Gender Roles in India: How do the Men and Women of India live the way they do? Gender roles in India are very controversial as seen from the eyes of a westerner. Many though however view this as culture and tradition. In India, the women are controlled almost completely by the men in their families. They also have to pay a lot of respect to the men in their culture in general. The women must follow the commands of her father first, after him her husband, and lastly her son.
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1.0 Introduction This case study analysis focuses on misplacement of cultural imperatives bymounting unethical advertisement campaign by two Indian package mass consumptioncompanies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skinlightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter onapplication of unethical promotional strategy to generate large volume of sale and maintainmarket leadership position in India skin care industry
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I often work as a historian of science, an ethnographer of social battles, seeking to capture the story of an age. I sometimes play storyteller, but often I am a mere munshi, a recorder of movements, who keeps their archives, their memories, alive. The other day, a friend of mine told me in the middle of a lecture on weaving, “Yellappa died.” The announcement was so matter-of-fact that it took my breath away. In the world of indigo dyes, Yellappa was a master craftsman, the last of the great dyers
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Jnana Yoga. Further, the Yoga Upanishads as also other texts talk about the Mantra Yoga, Nada Yoga and Laya Yoga among other forms as also the Kundalini Yoga. Various forms of yoga in brief: - Hatha Yoga Hatha Yoga is the Order of the Day Hatha Yoga can be safely be said to be the order of the day because the practices of Yoga which are popular today, namely asanas and pranayama, are sourced in Hatha Yoga. Thus, we may not be wrong in asserting that Yoga today as it is practiced is Hatha Yoga
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TITLE OF THE ESSAY : Child Labour : The Abuse of Girl Child * Siddharth Sharma (2ND YEAR B.A.LLB STUDENT AT NLIU, BHOPAL) TABLE OF CONTENTS 1. INTRODUCTION 2. WHY A GIRL CHILD GETS MORE VICTIMIZED? 3. SEXUAL ABUSE AND CHILD LABOUR? 4. DO WE HAVE A SOLUTION? INTRODUCTION “Born to parents who themselves were uneducated child workers, many child worker are forced to continue a tradition that leaves them chained to a life of poverty” Child labour violates a nation’s minimum
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