HINDUSTAN LEVER LTD. About HUL Hindustan Unilever Limited (HUL) (BSE: 500696) is India's largest consumer goods company based in Mumbai, Maharashtra. It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever Brothers, Hindustan Vanaspati Mfg. Co
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TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
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salt market[edit] The market for packaged iodized salt in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Annapurna, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad. Product[edit] Tata Salt is amongst the few vacuum evaporated brands on the market. The brand is currently packaged in 500g, 1 kg and 2 kg sizes with the 1 kg size being the most popular. The 1 kg pack retails for Rs
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soda ash capacity at GCIP: Tata Chemicals plans to spend more than $100 million to expand soda ash making capacity by 400,000 tonnes •Fertilizer unit at Gabon: Setting up of 1.3 million TPA Urea capacity expected to be commissioned within 36 months I-shakti Success: First national brand for pulses launched in 2010 in 4 popular varieties clocked sales of over 1000 tonnes in FY 2011. Currently present in 3 states - to be rolled out to over 12 states during FY2012 Complex fertilizers: Deal with Canpotex
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Jui * Meril Protective Care * Meril Baby * Meril Splash * Revive * Chaka * Chamak * Senora * Freshgel * White Plus * Magic * Kool * Xpel * Spring * Sepnil * Zerocal * Select Plus * Shakti * Saaf *
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Chapter one: Company History SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. SQUARE today is more than just an organization, it is an institute. In a career spanning across five decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information
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skills of a student, and won’t forget as much of the lesson by listening. Many other students stay positive to learn! Think positive. The power of positive visualization is becoming widely recognized with the publication of books like The Secret or Shakti Gawain's Creative Visualization. Picture yourself achieving goals as you are learning something. Going into a test with a positive attitude will provide much more positive results than expecting to fail. There is also another crazy way to learn
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This case tells how two companies in India, HLL’s Fair & Lovely and Cavin Kare’s Fairever , ran advertising campaigns that were not very ethical. In India fair skin is thought of as more beautiful and desirable than darker skin. Fair & Lovely was the leading company with 90% share and the Cavin Kare’s Fairever was released and they gained 15% share. This made Fair & Lovely launch a series of ads depicting a “fairer girl gets the boy theme.” Cavin Kare also came back with ads focusing on the same
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fairness cream the arguments against Fair & Lovely seem irrelevant, however there were aspects of the advertisements that were not just sexist, the fact that they put down working women is still an arguable factor or their advertisements. 6. Using Shakti Ammas to expand fairness cream to the masses is a
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Dahanam", which literally mean "Holika's slaying" | | | | | | Vasant Navratri | Vasant | | Navratri is the Hindu festival of worship and dance. In Sanskrit the term literally means "nine nights". During this festival the forms of Shakti are worshipped. | | | | | | Rama Navam | Ninth Day | | Rama Navami is the celebration of the birth of Rama. | | | | | | Gudi Padwa | First Day of waxing moon of Chaitra | | Gudi Padwa is celebrated on the first
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