Introduction “Sunsilk” the name relates a hair care brand, primarily aimed at women, produced by the Unilever group.Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s “billion dollar brands". Sun silk shampoos, conditioners and other hair care products are sold in 69 countries worldwide.Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle
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Assignment 2: Utility, Elasticity, and Demand Microeconomics 202 I have been placed in charge of a product campaign for a new shampoo, Blue Hawaiian. The objective will be to create and produce a product that competes with the economy brand shampoos currently in the marketplace. The ultimate goal of the campaign will be market penetration and distribution in major retailers including Walmart, Target, Kroger, Costco, and Albertsons/Safeway to name a few. In order
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Marketing Plan Outline: Gracy's Shampoo, Hair Conditioner & Body Wash All & One Introduction The following draft want to create at this project to scheme of work in which there can create this product so this note acceptance for consumers and at the same time affordable for their company to they have created this scheme. In which I will create a plan of marketing for their new product as it is GRACY'S SHAMPOO, HAIR CONDITIONER, BODY WASH ALL & ONE. A product that I developed,
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company, mainly targeting female consumers. What is something men experience and (most) women do not? Balding. Lancôme will introduce a “Hair Restoration Shampoo” targeted exclusively towards men. This shampoo is more of a “preemptive strike” shampoo/conditioner than typical balding ointments/creams, such as Rogaine. The “Hair Restoration Shampoo” is targeted towards men who are showing signs of balding, or fear future baldness in general. We feel the latter has huge opportunity, as almost every
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hairstyles though. Knowing the best way to shampoo, comb, brush, and dry your hair and the tools to use can give you a head start in your hairstyle. First, shampooing long hair is best done standing up, preferably in the shower. This helps reduce matting and tangling. You should choose a shampoo that fits your hair’s needs. For instance,
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segmentation, targeting , and positioning. This report tells us that how company selects their segmentation, targeting and positioning strategy for a specific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of sunsilk shampoo. It also mentions that what are the version of sunsilk shampoo launch into the market according to consumer need and evaluation. Strength, weakness, opportunities and threats also discuss in this report. In the end recommendations
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Questionnaire Customer’s Name: Occupation: Age: 10-19 20-29 30-39 40-49 1) How many times do you use Sunsilk shampoo per week? Put a tick [ ] |Once a week | | |Twice a week
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Kerin & Peterson page 163 Case Questions: 1. How would you characterise the branded and packaged Indian hair care category in 2010? This category produced US$14 billion dollars. Shampoos and conditioners accounted for 81% of hair care sales or estimated US 11.34billion (.81x$14b). Branded and packaged shampoos and Cons capture small amount of market place. Competitors and marketing practices 1. 40 competitors – multinational brand firms and local Indian brand firms: 10 companies captured
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Gamble brands 1: Head & Shoulders shampoo 2: Pantene hair care product 3: Herbal Essences Hair care 4: Gillette Fusion cartridge and razor 5: Flash Household Cleaning 6: Swiffer cleaning product 7: Safeguard anti-bacterial soap and liquid anti-bacterial hand soap 8: Ivory soap BCG MATRIX OF PROCTER AND GAMBLE BRANDS 1: Head & Shoulders shampoo (star) Reason: Head & Shoulders is a brand of anti-dandruff shampoo produced by Procter & Gamble. Procter
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despite the fact that it is expensive. g. Frigidaire: The best refrigerator because the brand has been with her for 15 years and the company provides excellent customer service even now. h. Shimmer Lights: It is Jean’s personal shampoo; she doesn’t share that shampoo with anyone and feels she deserves it. i. Gloria: Boar’s head from Gloria as it is the best; the people there cut ( meat cold cuts) nice and thin. She has not formed relationships with the following brands: a. Hunts Special:
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