Shanghai

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    Marketing Analysis for Hotel Undustry Suzhou, China

    of the key cities in Yangtze Delta which is renowned world-wide as a cultural, historic, industrial and tourism center. 1. Location 1.1 Geographical position and climate. The city is located in the South of Jiangsu province, boarding Shanghai on the East, the Taihu Lake on the west, Zhejiang province on the south and the Yangtze River on the north. Situated at the temperate zone and with subtropical oceanic monsoon climate, Suzhou enjoys four distinctive seasons, mild temperature and

    Words: 1358 - Pages: 6

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    Citibank in China

    Citibank in China 1. What were the reasons for China to open banking to
foreign banks? The Peoples Republic of China wanted to gain membership into the World Trade Organization (WTO) and the People's Bank of China (PBOC) wanted to force domestic banks to become more competitive. 2. What are Citibank's competitive advantages in
foreign markets? Citibank's competitive advantage in a foreign market is its global network. They've been in foreign markets for nearly 100 years

    Words: 920 - Pages: 4

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    Ikea China Strategy

    IKEA IN CHINA INTRODUCTION TO IKEA HISTORICAL CHAIN OF IKEA BRIEF INTRODUCTION OF IKEA IN CHINA IKEA entered China in 1998 through a joint venture and started its first in Shanghai. This was followed a store in Beijing in 1999. Since 1980s, several economic trade and investment reforms have enabled the growth of furniture industry in China by 2004, Chinese furniture production was $24 billon and its exports were $7 billion. CONCEPT: SIMPLICITY IS BEAUTY. YI JIA-COMFORTABLE HOME Q1: WHAT MAKES

    Words: 2561 - Pages: 11

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    Real Estate Case Studies

    CASE STUDIES (1-4) Allison Circle – Addison, Texas Specifics: Addison Circle is a mixed-use urban village built around a circle and grid street system, with apartments and office spaces as the primary uses. The 80-acre development incorporates 2,700 to 3,000 dwelling units along with neighborhood retail, parks, civic space, and 3 to 4 million square feet of office and commercial use. It is a mainly rental project and has a density of 50 dwelling units per acre. Financing: The mixed-use

    Words: 1180 - Pages: 5

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    China Reform

    to 2005 at 9.5% a year, from less than ¥1,000 billion to about ¥18,000 billion. With the new constructions which can be seeing everywhere around the nation, Chinese government become more and more confident. The 2008 Beijing Olympic Games and 2010 Shanghai Expo are more like two huge stages, and Chinese government showed its great achievement and ambitious goals to everyone around the world. Many people spoke highly of the improvement that Chinese government has made, and were thankful for the benefits

    Words: 282 - Pages: 2

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    Research

    Research Paper 1) Title, author and full quoting reference : “Efficient Supplier or Responsive Supplier? Home or Overseas? An Analysis of Sourcing Strategies under competition.” - Xiaole Wu - School of Management, Fudan University, Shanghai and Fuqiang Zhang Olin Business School, Washington University. Published online in Articles in Advance January 27, 2014. 2) Contextual Background: reasons and interests of the research Motivated by the recent back shoring trend, this paper studies a sourcing

    Words: 444 - Pages: 2

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    Shanghai Disney

    SHANGHAI DISNEY: MILESTONE JOINT VENTURE Rita Lemoine Southern New Hampshire University Abstract This paper examines the significant collaborative efforts of both a U.S. multi-national corporation, The Walt Disney Company and its foreign socialistic counterpart, the Shanghai Shendi Group, Ltd. negotiation of an Equity International Joint Venture agreement. The paper will disclose the joint venture agreement, the financial structure, and funding arrangements for the construction of the Shanghai

    Words: 2295 - Pages: 10

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    Eurochem Shanghai

    Situation The “Eurochem Shanghai” case study is a familiar example of problems associated with the global marketplace and the failure to adapt to cultural differences when going international. The young high-flier Paul Paus is sent by the head office of the European chemical company EUROCHEM to run the marketing team in the Shanghai office. Paus, who seemed to be the perfect person having the necessary skills and qualification for this job, has proven to be ineffective in his team-building program

    Words: 3073 - Pages: 13

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    Shanghai Tang

    Shanghai Tang’s Customer In order to understand Shanghai Tang’s customer, it is important to first understand the overall market for luxury goods purchased by Chinese customers. There are several characteristics of the Chinese luxury consumer that can be viewed as broad-based, general features of the market. Once these features have been outlined to provide a context for the market in which Shanghai Tang operates, attention can then be turned to the particular customer segment that Shanghai Tang

    Words: 2137 - Pages: 9

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    China Tourist Trend

    4 major trends in China’s tourism industry * Posted On: 13th November 2013 * By: Olivier * With 2 Comments 4 major trends in China’s tourism industry On March 25th, the world’s leading tourism technology partner Amadeus released a research report completed by Frost & Sullivan. The report reveals four trends that analyze the future direction of China’s tourism industry. These four trends include: technology and infrastructure applications increased for tourism; Chinese travelers

    Words: 913 - Pages: 4

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