Perspectives: The name Shangri-La was inspired by James Hilton's legendary novel Lost Horizon. A tranquil haven in the mountains of Tibet, Shangri-La casts a spell on all who resided there. Today, Shangri-La stands as a synonym for paradise. And even though mythical in origin, the name perfectly encapsulates the genuine serenity and service for which Shangri-La Hotels and Resorts have come to be recognized. Key Dates: 1971 : Robert Kuok extends interests into property and hotel development, building
Words: 1120 - Pages: 5
well-known organisation within the hospitality, events and tourism industry – Shangri-La Asia Limited (SLA) is chosen to conduct a SWOT analysis and potential strategic through the use of TOWS matrix. To further accomplish the learning outcome of this assessment, external and secondary research had been carried out through the use of internet, books and journal in completing the report. The SWOT analysis of Shangri-La Asia Limited is further divided into sections. In strength and weakness, it described
Words: 3982 - Pages: 16
of 1.5 million tonnes, equivalent to 10% of world production, and so earned his nickname "Sugar King of Asia". In 1971, he built the first Shangri-La Hotel, in Singapore. His first foray into Hong Kong property was in 1977, when he acquired a plot of land on the newly reclaimed Tsim Sha Tsui East waterfront, where he built the second hotel, the Kowloon Shangri-La. In 1993, his Kerry Group acquired a 34.9% stake in the South China Morning Post from Murdoch's News Corporation. His companies have investments
Words: 540 - Pages: 3
Corporate and Business Strategy Week 6 Case Discussion: Shangri-La Hotels (HBS 9-108-006) What is Shangri-La’s corporate strategy? Has it been successful? Why? To maintain “Shangri-La Hospitality” standards in the midst of rapid expansion from Asia to Europe, Australia and North America. Shangri-La different itself through its excellent Service model known as the “Shangri-La Hospitality” that is based on traditional Asian hospitality. There are around five core principles: respect, humility
Words: 404 - Pages: 2
Table of Contents 1.0 Introduction of Shangri-La Hotel 3 2.0 Shangri -la Hotel existing Vision, Mission, Goals and Objective 4 2.1 Proposed new Vision and Mission 5 2.1.1 Vision 5 2.1.2 Mission 5 3.0 Shangri-La Hotel Internal and External Environment 7 3.1 Internal Assessment: Strength 7 3.2 Internal Assessment: Weaknesses 9 3.3 External Assessment: Opportunities 10 Growing Airline Industry 10 3.4 External Assessment: Threats 12 Increasing in Competitors 12 4.0 IFE, EFE
Words: 5991 - Pages: 24
do they do so. The guests that patronized the Shangri La Hotel Kuala Lumpur are the travelers from other countries like Australia, England, Arabia, Taiwan and others. They choose Shangri La hotel as their place to stay a night because the location of Shangri La Hotel is the heart of city. Shangri La Hotel is near to the shopping mall, restaurant, KL Tower, PETRONAS Twin Tower and KL International Airport. Beside, Shangri La Hotel also near to bus station and monorail station. It is very
Words: 1001 - Pages: 5
TABLE OF CONTENTS 1 LIST OF ACRONYMS 4 1. THE GENERIC COMPETITIVE STRATEGY AS WELL AS THE KEY ELEMENTS OF SHANGRI-LA HOTEL’S STRATEGY 5 2. ASPECTS THAT UNDERLIE SHANGRI-LA’S EFFORTS TO EXECUTE ITS STRATEGY (5) 6 3. CRITIQUE OF THE COMPANY’S TRAINING AND COMPENSATION POLICIES AS WELL AS CAREER GROWTH EFFORTS? 7 4. AN ASSESSMENT OF THE CULTURE AT SHANGRI-LA HOTELS AND WHAT IMPACT ‘THE MISSION STATEMENT’ HAS ON THE COMPANY’S CULTURE 9 5. CHALLENGES THE COMPANY FACES AS IT
Words: 3194 - Pages: 13
why do they do so. The guests that patronized the Shangri La Hotel Kuala Lumpur are the travelers from other countries like Australia, England, Arabia, Taiwan and others. They choose Shangri La hotel as their place to stay a night because the location of Shangri La Hotel is the heart of city. Shangri La Hotel is near to the shopping mall, restaurant, KL Tower, PETRONAS Twin Tower and KL International Airport. Beside, Shangri La Hotel also near to bus station and monorail station. It is very
Words: 339 - Pages: 2
www.tourismfortomorrow.com GLOBAL TOURISM BUSINESS AWARD FINALIST 2011 Shangri-La is a Hong Kong-based luxury hotel group operating 69 properties in Asia, the Middle East, and North America, with 30,000 rooms and over 41,000 staff members. CASE STUDY Launched in 2007, Shangri-La’s Corporate Social Responsibility (CSR) strategy centres on six primary topics: environment – climate change mitigation; local community support programmes; conservation and biodiversity projects; environmental
Words: 858 - Pages: 4
the long-term liabilities and equity of the company are also listed in the financing activities section of the cash flow statement. Analysis of Cash Flow Statement % changes of cash and cash equivalents balance Dec-03 Dec-04 Dec-05 Dec-06 Shangri-La Asia 18.23% 24.63% 42.98% 19.61% HK&SH -4.74% 19.70% 17.28% 49.47% Cash & Cash
Words: 903 - Pages: 4
