Course Description International business activity is one of the key features of the contemporary global economy. The decision to venture abroad involves the evaluation of alternative entry modes, bearing in mind the degree of risk and the suitability of the business environment in a potential host country or region. Political, economic, cultural and other factors are all of vital importance. This short course aims to explore these issues in the light of current research and with reference to recent
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Marketing CH 2, 5, 7, 10, 12, 13 CHAPTER 2 – Digital Marketing Dominant digital consumers – proactively use the internet at every opportunity Hybrid digital consumers – use the internet to facilitate better perceived outcomes for their lives Reluctant digital consumers – have to use the internet but do not actively seek to use it in their daily activities Intensity of Interaction Intensity of Interaction Access to Content Access to Content The balance of power shift from marketers to consumers
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In Part I we provide a background to the sector and explain the framework for analysis used in the study. Part II provides the competitive analysis of the whole (generic) retail sector based upon the three components of the framework: drivers for change; sector structure; and internal
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INDIAN FOOD RETAIL SECTOR IN THE GLOBAL SCENARIO Vijay Anand1 & Vikram Nambiar2 (The figures indicated with reference to revenues of unlisted companies are based on press information and other sources of information that are not published and therefore, may not be accurate) GLOBAL RETAILING INDUSTRY The latter half of the 20th Century, in both Europe and North America, has seen the emergence of the supermarket as the dominant grocery retail form. The reasons why supermarkets have come to dominate
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Food Deserts-The Impact Food Deserts Have on Today’s Society Abstract Food Deserts is defined as large and isolated geographic areas in which mainstream grocery stores are absent or distant. The research has demonstrated the statistical link between Food Deserts and worse diet-related health outcomes, after controlling other key factors. The actual term ‘food deserts’ is quoted, by S. CUMMINS (British Medical Journal, 2002, Vol.325, p.436), as having been originally used by a resident of a public
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ESSENTIALS OF MARKETING THIRD EDITION JIM BLYTHE Essentials of Marketing ii Marketing Planning: principles in practice We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying
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quality management system – Total Quality Control (TQC) in Japan, US, Europe – Elements of TQC – Just in time, quality circles, quality teams. Unit – 5 Total Quality Management (TQM) – Elements – TQM in global perspective – Global bench marketing – Business Reengineering – Global standards – ISO 900 series – quality manual – Barriers to TQM. Unit – 6 Total Quality Management and Leadership – Implementing TQM – Market choices – Marketing customer requirements – Maintaining competitive advantage -
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Wide Web at: www.pearsoneduc.com THIRD EDITION Cases in Operations Management Robert Johnston Warwick Business School, University of Warwick Stuart Chambers Warwick Business School, University of Warwick Christine Harland School of Management, University of Bath Alan Harrison Cranfield School of Management, Cranfield University Nigel Slack Warwick Business School, University of Warwick Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE United Kingdom and
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Feasibility Study and Business Plan – Al Hayat ECOFIN Research Services Feasibility Study and Business Plan to set up a Domestic Electrical Appliances Distribution Company in Saudi Arabia Al Hayat International Holding Co., Saudi Arabia Sole Distributor of Green World Electronics Co., USA September 22, 2008 1 Feasibility Study and Business Plan – Al Hayat Content 1. Executive Summary 2. Introduction - Al-Hayat International Holding Co. 2.1. About ECOFIN Research Services 2.2. About the Promoter
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Branding Making the Invisible Visible Professor Philip Kotler Kellogg Graduate School of Management Northwestern University Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Professor Waldemar Pfoertsch China Europe International Business School 699 Hongfeng Rd. Shanghai 201206, China wap@ceibs.edu e-ISBN 978-3-642-04214-0 ISBN 978-3-642-04213-3 DOI 10.1007/978-3-642-04214-0 Springer Heidelberg Dordrecht London New York Library of Congress Control Number: 2010926489 © Springer-Verlag
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