B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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2005, Samsung surpassed Sony for the first time to become the world’s largest and most popular consumer electronics brand. 3. In 2007, Brand Finance ranked Samsung as the number 1 global brand in electronics. 4. In 2009, Samsung overtook Siemens and Hewlett- Packard to take No.1 spot as the world’s largest technology company. 5. In May 2010, they ranked 13th out of 28 leading electronics makers. Recent achievements 6. Samsung Electronics’ brand value has steadily increased and
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industry was facing a long period of crisis. Although Electrolux was and still is one of the largest manufacturers of white appliances, many other manufacturers were now taking market share away from the Swedish company. For example, Philips and Siemens were now introducing a complete and economic line of brand new appliances. Electrolux's core business was vacuum cleaners and absorption-type refrigerators. Electrolux was and still is the typical Swedish firm, which emphasizes on down to earth management:
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ABB India Ltd Performance Highlights (Rs in Crores) CY11 CY10 %change Revenue 7,721.23 6,638.16 16.32 Gross Profit 393.67 186.87 110.67 PAT 184.54 63.23 191.86 ABB India has bounced back with promising numbers with net profit jumping to about 191%. The Gross Profit has increased and this has been mainly due to the improvement in power system business. Performance RATING: SELL The Net sales of ABB has increased to about 10% and it has registered a EBITDA Margin of 5.6% in this quarter
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suggested that they should be stored in batteries, pump storage hydro, compressed air energy storage (CAES) or any other storage systems. He also stated a few non-traditional players in the smart grid introduction. Such bodies are CISCO, GE, IBM and Siemens. Though technology plays an important part in the development of the smart grid, he also emphasis more on consumer awareness
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collateral damage, giving Stuxnet the ability to focus on the machinery that it wanted to take out without affecting surrounding sources. The virus was able to focus on this machinery because it was searching for programmable-logic controllers, made by Siemens. Stuxnet was unique in that it had access to genuine signatures, meaning it did not have to create false signatures like most viruses. On top of that, it was able to switch signatures when it needed to. The ability to update and change so drastically
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According to the case Tyco do not have any of the big competitors because most of the companies they buy are the competitor, but if see through current scenario these are the following competitor 1. 3M 2. General Electric company 3. Siemens AG 4. Federal Signal Corporation 5. Hochiki Corporation How Tyco Is Better 1. Experienced management team. Executive officers have the proven track record and experience necessary to execute our business strategies team has successfully
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industry. A beta coefficient tells us how much systematic risk a particular asset has relative to an average asset (which has beta equal to 1). As we can see IBM has less systematic risk than an average asset. IBM Apple Microsoft Sony Dell HP Siemens LG Beta 0.61 1 1 1.39 1.38 1.45 1.67 0.1 Mean 1.075 If we compute the arithmetic mean of these Betas we get a value slightly more than 1. Therefore an IBM asset has less systematic risk than the overall market. In the normal course of business
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infrastructural elements, both within the firm as well as outside the firm. Therefore Bharti considers “reverse outsourcing” of IT infrastructure and network setup and maintenance to well-established firms from developed countries, such as IBM, Nokia and Siemens. This case analysis examines the proposed outsourcing deal both from the perspective of Bharti and from the perspective of potential vendors in order to find the most appealing solution for both parties. First, we talk about the success factors
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Nokia was founded by Fredrik Idestam in 1865. In 1992, Nokia is focused on wireless and wired telecommunications business. In 2002 Nokia launches its first 3G phone (Nokia 6650). In 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Network produce telecommunications network equipments, solutions and new internet services brand. Now Nokia had 112,262 employees in 120 countries, sales in more than 150 countries and global annual revenue of 51.1 billion Euros and operating profit
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