INTRODUCTION A financial audit, or more accurately, an audit of financial statements, is the verification of the financial statements of a legal entity, with a view to express an audit opinion. The audit opinion is intended to provide reasonable assurance that the financial statements are presented fairly, in all material respects, and/or give a true and fair view in accordance with the financial reporting framework. The purpose of an audit is to enhance the degree of confidence of intended users
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Dou et al./Brand Positioning Strategy RESEARCH ARTICLE BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING1 By: Wenyu Dou Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkwydou@cityu.edu.hk Kai H. Lim Department of Information Systems City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR iskl@cityu.edu.hk Chenting Su Department of Marketing City University of Hong Kong Tat Chee Avenue Kowloon HONG KONG SAR mkctsu@cityu.edu.hk Nan
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A Kappa White Paper Business Wargaming This white paper introduces KappaWest’s Business Wargaming concept and process. Its purpose is to help readers determine if and how wargaming might be used in their organizations. C. J. Kurtz President, KappaWest WP-BW Entire content © 2007, KappaWest CONTENTS INTRODUCTION ……………..………………………………………………………………….………………….. SETTING THE STAGE ……………………………..……….………………………………………… BUSINESS WARGAMING PURPOSES …………………………………………………………………………. LEVELS OF BUSINESS
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Accounting and capital markets: a survey of the European evidence Pascal Dumontier ` Pierre Mendes-France University, Grenoble Bernard Raffournier University of Geneva ABSTRACT The relationship between accounting information and capital markets has been the subject of numerous studies, especially in the US. The purpose of this article is to examine the corresponding evidence in Europe. This review classi es the European literature into three groups: studies of the market reaction to newly released
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to group behavior in ultimate analysis, thus norms for an individual to follow should be set in consistence with the group norms. The mixing of art and facts in advertising communication are submissive to ethical principles. In today’s competitive market, an advertisement has to be truthful and ethical. The credibility of an organization is lost If an advertisement is misleading. To view the truth in advertisement, it has to be seen from the consumer’s point of view and not from the legal point. The
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CHAPTER 1 1.1 INTRODUCTION TO TRAINING ITS MEANING AND DEFINATION Training is one of the important aspects of manpower development. It has gained significance since 1960s and continues to be growing importance for organizations today. Training is normally views as a short term educational process utilizing a planned, systematic and organized procedure by which non-managerial personnel
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PARTICIPANT HANDBOOK STRATEGIC MARKETING – DURABLE CONSUMER GOODS Jean-Claude Larréché The Alfred H. Heineken Chaired Professor of Marketing INSEAD Hubert Gatignon The Claude Janssen Chaired Professor of Business Administration and Professor of Marketing INSEAD Rémi Triolet Simulation Expert How you can save paper. Please refer to page 2 before printing this document. Copyright © StratX 2015-02-03 i TABLE OF CONTENT I. Introduction to the Markstrat Challenge
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unique requirements and preferences. Example: The resin manufacturer deepened its understanding of key customers in several ways. It enrolled managers in courses on how painting contractors estimate jobs. It conducted focus groups and field tests to study products’ performance on crucial criteria. It also asked customers to identify performance trade-offs they were willing to make and to indicate their willingness to pay for paints that delivered enhanced performance. And it stayed current
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| | | | brand association | The mental links that consumers make between a brand and its key product attributes; can involve a logo, slogan, or famous personality. | | | | brand awareness | Measures how many consumers in a market are familiar with the brand and what it stands for; created through repeated exposures of the various brand elements (brand name, logo, symbol, character, packaging, or slogan) in the firm's communications to consumers. | | | | brand dilution
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Chapter 1 – Strategic Human Res. Mgn Chapter 1: Strategic HRM HR functions: all relative to the company’s performance - analysis and design of work - employee relations -recruiting -selection - training and development - performance management - compensation - supporting the organizations strategy Environmental trends impacting HRM - Changes in the labour force * Aging workforce * Diverse Workforce * Labour unions * Contigent employees * Skill deficiencies
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