Adonis Nix Candice Mitchell Renesha Randolph Singapore Airlines HISTORY Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. • Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services to destinations in Indonesia, Vietnam
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SINGAPORE HOTEL INDUSTRY ANALYSIS Prepared by: Nazia Husain Marketing 558: Marketing Across Cultures TABLE OF CONTENTS Contents EXECUTIVE SUMMARY 3 HISTORY 4 GOVERNMENT 6 CULTURE 6 Religion 6 Language 7 Economy of Singapore 8 Trade 9 Employment 10 ASEAN 10 MACRO-ECONOMIC REVIEW OF SINGAPORE 11 Economic Factors 11 Macro-environment factors and hotel industry 12 INDUSTRY ANALYSIS 14 Hotel Demand 15 Hotel Supply 16 COUNTRY CLUSTER ANALYSIS 17 Regional Analysis
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Pillay (Chairman) Mr. Hsieh Fu Hua Mr. Lang Tao Yih Arthur Mr. Po’ad Bin Shaik Abu Bakar Mattar Capt. Gerard Yeap Beng Hock company secretary Ms. Joyce Fong registered office 17 Changi Business Park Central 1 #04-06/09 Honeywell Building Singapore 486073 Telephone number: +65 6422 2200 Facsimile number: +65 6422 2310 audit committee Mr. Po’ad Bin Shaik Abu Bakar Mattar (Chairman) Mr. de Vaz Don Emmanuel Maurice Rosairo Mr. Lee Chong Kwee Mr. Yap Chee Keong bankers Australia and New
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entrepreneurs, Singapore’s SGX is a hub for Asian traders and harbours immense potential for growth and opportunities for long term portfolio gains. Singapore has a thriving local economy despite being approximately 50 years old and is home to undisputedly the most important stock exchanges in South East Asia. Background Information Singapore was ceded by the British to The Federated States of Malaya and eventually became independent in the mid-20th century. A small island with scarce resources
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India orSingapore in 2010, with Bangkok and Singapore leading the pack. But the cost of hotel rooms and treatment are both far more expensive in Singapore than in the Thai capital, making Bangkok the most popular place for medical tourism in the world. Even after the devastating floods of 2011, 19 million tourists visited Thailand in 2011, a 20% jump from 2010, with an estimated 500,000 travelling specifically for medical treatment, whereas of the 10.2 million tourists that visit Singapore each year, only 200,000 go
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“flexible, modern and highly professional”. The company also moved from #3 to #1 market position in sales in 18 months. NTUC Income continues to pursue its aim of becoming an "icon" of superior service that matches the uniqueness and reputation of Singapore Airlines and Raffles Hotel. “The UP! Your Service programs are an important cornerstone of our practices, our mindset and our actions now and in the years to come,” says Mr
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kilometers (127,720 sq. mi) separated by the South China Sea into two similarly sized regions, Peninsular Malaysia and East Malaysia (Malaysian Borneo). Peninsular Malaysia shares a land and maritime border with Thailand and maritime borders with Singapore, Vietnam, and Indonesia. East Malaysia shares land and maritime borders with Brunei and Indonesia and a maritime border with the Philippines and Vietnam. The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government. With
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report examines the marketing strategy of the tourism destination of Singapore. The group has set its sight on the segment of Seoul Young Adults, South Korea who are interested in Food and Culture. Through a thorough research on the marketing mix elements, it was found that although Singapore is a slightly more expansive destination as compared to its neighbouring competitors, it has much to offer. Being a developed country, Singapore has more packages on its attractions. Furthermore, collaborations
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Tourism background in Singapore Tourism is at its rapid expanding stage. Being in the 21st century, most of people are traveling and visiting attractions all around the world. There are seven continents on earth and these continents constitutes of many states and even tiny islands that can be considered as a tourism destinations and attractions. Where it is accessible, there will be tourists. Singapore has one of the largest service sectors in tourism. For Singapore to take this advantage as
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1 Executive Summary 2 Company Description Resorts World Sentosa is the biggest leisure and gambling integrated resort which located in Singapore Sentosa Island. It is operated since early 2010. Resorts World Sentosa contains the only casino in Singapore which is Resorts World Casino, also the attractions included Universal Studios theme park Marine Life Park, Maritime Xperiential Museum and FestiveWalk. In the resort, it provides six hotel include Crockfords Tower, Hotel Michael, Hard Rock
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