Sirius XM And the viable business model 2010 PART 1 Introduction Headquarters in New Yorok City, Sirius XM Radio, Inc. is the only provider of satellite radio, broadcasting more than 130 channels of digital audio via satellite to subscribers throughout the United States and Canada. The company's programming includes 65 channels of commercial-free music from every genre and 55 channels of news, sports, comedy, and talk radio. With impressive line ups of celebrity such as Howard Stern, Oprah
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Sirius XM has established a deep economic mote in its industry. Sirius Satellite Radio and XM Satellite Radio were the two largest satellite radio providers in the U.S., but these competitors were both losing. In 2008, they merged to become Sirius XM and are now the only satellite radio provider in the U.S. Due to high startup costs for a satellite company, Sirius XM does not have any competition. In 2014 Sirius XM had 27 million subscribers or about 13.5 % of the total market with annual sales approaching
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Introduction Sirius XM is the leader in satellite radio providing commercial free music, sports, and talk radio. They are two separate companies that competed for the advantage which ended a few years ago with their merger. They since have dominated the commercial free market being available in almost every new vehicle that is purchased. There are a few different other companies in the substitute market that try to compete with Sirius XM by allowing subscribers the ability to select playlists of
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Sirius XM Canada MGT6910 – Policy and Strategy - Industry Bambie Hayes Shorter University Sirius XM Canada is a satellite media company and is one of the largest subscription based companies in Canada. Sirius XM Canada has 2.5 million subscribers and a 14 percent market share in the Canadian radio industry. Sirius XM Canada offers 120-130 channels that include sports, children, news, and talk programming (Sirius XM, 2015). Sirius XM Canada’s revenues were CAD 79 million for the first quarter 2015
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radio for all. Two major players throughout its existence, Sirius and XM, have controlled digital radio since the beginning of its popularity. The two companies were the only two licensed for the rights by the FCC to broadcast radio by means of satellite (Hart, Washington Post). This was to ensure that a monopoly would not occur, however in 2007 competition was practically eliminated and Sirius merged with XM to form Sirius XM radio. The commercialization of satellite radio was quick to rise
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market and strong home segment demand, XM should target both submarkets. When pricing the radio and subscription fee XM needs to evaluate the potential demand for the product/service based on various revenue and cost assumptions, cost/benefit of advertising vs. not advertising, and the profit implications for various scenarios. Based on expected consumer response and an analysis of the above factors over a five yr. customer lifetime, we determined that XM should start offering a $100 radio with
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The Sirius XM Radio Stock I chose Sirius XM Radio as one of my stocks because as I was reviewing the stocks I was going to pick for this project , I saw that Sirius XM Radio was doing rather well. Sirius XM Radio was founded in 1990 by Martine Rothblatt but officially became a big name in 2007 when it started being used in the production of popular cars such as Ford , Mercury , and Lincoln. Sirius is just a leading brand in satellite radio because it delivers absolutely the best quality service
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XM satellite radio and Sirius satellite radio are the duopoly companies that compete each other in imperfect competition market in order to replace radio wave, FM AM, with satellite radio. There are barriers to entry this market since it needs a high cost. FM and AM are government owned and the network coverage is limited. In order to eliminate this complication, XM and Sirius introduce satellite radio, which have competitive advantages such as nationwide coverage, high quality audio, wide array
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Sirius XM is a satellite radio service featuring digital-quality music, sports, news and entertainment programming when and where you want it. With nine high-orbit satellites directly over North America we broadcast over 100 channels of satellite radio to Customers from coast-to-coast in Canada. Consistently named one of Canada's 50 Best Managed Companies, and surpassing two million subscribers, Sirius XM continues to be Canada's leading audio entertainment company. Sirius XM is unique because
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subscriptions for Sirius and XM Radio that even surpassed forecasts made a year earlier. As 2006 progressed, the growth rate started to decelerate and both companies have continued to lose money. Competition in the market became stiffer because of the rapid growth of technology which led to the birth of new gadgets used in consuming music. Also, a sharp downturn was also experienced by the auto business due to the crisis felt the by the United states. Because of these factors, Sirius and XM Radio have decided
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