An executive summary for managers and executive readers can be found at the end of this article The effects of brand associations on consumer response A. Belen del Rõo   Facultad de Ciencias Economicas, University of Oviedo, Spain Rodolfo Vazquez  Võctor Iglesias  Facultad de Ciencias Economicas, University of Oviedo, Spain Facultad de Ciencias Economicas, University of Oviedo, Spain Keywords Brand image, Brand equity, Consumer attitudes Abstract This paper studies the dimensions of
Words: 7837 - Pages: 32
The market, its definition A market consists of all the consumers who purchase a particular type of good or service. The market may be sub-divided into separate segments each of which can be considered to be a separate market in its own right. It is very important for a business to be able to define its market [1]: 1. So that it can estimate the size of the market 2. So that it can forecast the growth of the market 3. To identify the competitors in the market 4. To break the market down
Words: 5306 - Pages: 22
strategy, both previous and new methods are examined and additional steps to improve the returns on merchandising investments are offered. During this study, a detailed examination of JCP’s internal and external environments has been conducted, and an analysis of their consumer trends is presented. Suggestions for improvement in product strategy include the limited expansion of current on-trend or high fashion brands, as well as the acquisition of limited partnerships with new brands. In addition, collaborations
Words: 11736 - Pages: 47
A C L A S S W I T H D R U C K E R This page intentionally left blank A Class with Drucker The Lost Lessons of the World’s Greatest Management Teacher BY WILLIAM A. COHEN, PhD A M E R I C A N NEW YORK I M A N A G E M E N T I A S S O C I A T I O N I AT L A N TA I I B R U S SE L S I CHICAGO I MEXICO CITY I SAN FRANCISCO D. C. S H A N G H A I T O K Y O T O R O N T O W A S H I N G T O N, Special discounts on bulk quantities of AMACOM
Words: 103006 - Pages: 413
Personal Projects and Free Traits: Personality and Motivation Reconsidered Posted on October 24, 2011 by admin ABSTRACT I review a social ecological model of human development that stimulates recon- sideration of some traditional views in personality and motivational psychology. I propose that the quality of lives is contingent upon the sustainable pursuit of core personal projects. Project pursuit may occasionally require the suspension of biogenic fixed traits and the adoption of ‘free traits’
Words: 6459 - Pages: 26
Puffery in Advertisements: The Effects of Media Context, Communication Norms, and Consumer Knowledge ALISON JING XU ROBERT S. WYER JR. Ads often contain puffery—product descriptions that purport to be important but actually provide little if any meaningful information. Consumers’ reactions to these descriptions depend on whether they perceive themselves to be more or less knowledgeable about the product than others whom the ad is specifically intended to influence. When an ad appears in a
Words: 11537 - Pages: 47
Cowgirl Chocolates – A Case Study Lillian Velasquez and Michael Johnson Wayland Baptist University Marketing Analysis MKTG 5302 Dr. Nick A. Lockard July 12, 2016 Cowgirl Chocolates– A Case Study Executive Summary Artists Marilyn Lysohir and husband Ross Coates are dedicated to their annual publication, High Ground. The magazine was a “labor of love” for the artists, but they needed funding to support it. Luckily for the couple. Marilyn worked for a candy shop as a teenager and the owner
Words: 5694 - Pages: 23
Research 11 1.3.2 Hypothesis and Variables 11 1.3.3 Conceptual Framework 12 1.3.4 Software Employed and Method of Analysis 13 1.4 Data Analysis 12 1.4.1 Reliability Analysis …………………………………………………………………….12 1.4.2 One Sample T Test……………………………………………………………………...13 1.4.3 Factor Analysis ………………………………………………………………………...13 1.4.4 Regression Analysis
Words: 5669 - Pages: 23
Abstract The main purpose of the report is to discuss the Mount Cedar Technologies case study and show how Future Point Consultants (FPC), a consulting company, has analyzed the structure and inner workings of a tech company named Cedar Tech. This analysis has enabled FPC to identify current hurdles and difficulties to operating effectively. In addition to addressing each obstacle throughout this report, this report provides an overview of Cedar Tech’s history, current status, and goals. This report
Words: 13678 - Pages: 55
RADIMED Explaining and understanding the role of exposure to new social media on violent extremism. An integrative quantitative and qualitative approach Summary en kwantitatieve benadering/ Commissioners Promoter/coordinator Co-promoters Researchers Belspo FOD Binnenlandse zaken – Directe algemene veiligheid Lieven PAUWELS - UGent Fabienne BRION - UCL Brice DE RUYVER – Ugent Marleen EASTON - Ugent Nele SCHILS – Ugent Julianne LAFFINEUR - UCL 1 1. Introduction
Words: 15802 - Pages: 64
