SK Telecom: Pursuing Happiness through Corporate Social Responsibility Case summary: SK Telecom was founded in1984 and introduced the first car phone and mobile paging services in Korea. Since then it has been known as the largest Korean mobile communications company and for a series of technological innovations. SK Telecom created a dedicated Corporate Social Responsibility (CSR) function to manage SK Telecom and SK Group’s corporate community involvement programs. They believed good CSR contributed
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SK TELECOM GOES EGALITARIAN IN A HIERARCHICAL SOCIETY Until recently, Hur Jae-hoon could end debate with junior staff members just by declaring that the dis- cussion was over. Employed at the fourth tier in SK Telecom Co.’s five-tier management/professional hi- erarchy, the 33-year-old strategist held the corre- sponding title of “Hur Daeri” and received plenty of respect from people in lower positions. No one be- low Hur was allowed to question his decisions, and Hur was expected to silently comply
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worked for SK research arm she was the only woman who’d worked for the company. Choi believed that the company didn’t recognize nor did they utilize her talent. So, Choi demonstrated her talent by creating and conducting a yearlong study recommending the company to modify their policy permitting subscribers to use any wireless portal. Choi proposal was denied, but she didn’t give up she was consistent, dedicated to her vision, and convincing. In the end SK adopted Choi’s policy, and SK quickly
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Case Study 2.1 SK Telecom goes egalitarian in a hierarchical society. Facts of the Case Korea is one of the most homogeneous countries in the world, racially and linguistically. It has its own culture, language, dress and cuisine, separate and distinct from its neighboring countries. Hard work, filial piety and modesty are characteristics esteemed by Koreans. They are proud of their traditional culture and their modern economic success. This paper documents a company which has a hierarchical
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CSR을 통한 기업 Image 제고 (Corporate Social Responsibility) SK경영경제연구소 경영연구실 2003. 11. 4 CSR을 통한 기업 Image 제고 _구영모/ 최우혁_2005-01-06 Executive Summary ¶ 기업의 사회적 책임(CSR:Corporate Social Responsibility)은 “기업의 발전과 사회의 발전을 동시에 이루기 위한 기업의 노력” 으로 정의되며, 그 실행범위는 윤리경영에 사회공헌을 더한 것으로 이해할 수 있음. ¶ 그러나, 한국적 경영환경의 영향으로, 한국 기업들은 그 동안 윤리경영의 실질적인 추진이 불가능하였고, 결국 CSR 활동이 불균형 상태로 운영되어 왔는바, 이러한 경영관행은 장기적으로는 기업 Image제고에 악영향을 미칠 가능성이 큰 것으로 판단됨. ¶ SK는 SK사태로 인하여 기업 Image가 하락하는 등의 피해를 입기는 하였으나, 오히려 상대적인 투명성이 개선되는 등 CSR을 본격적으로
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Contents 1.0 Introduction 2 2.0 New Product Development of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 9 4.0 Conclusion 10 References: 12 1.0 Introduction The Procter & Gamble Company (P&G) is the world's top manufacturer that produces of household products courts market
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In recent years Paolo de Cesare was very successful at the head of the European and Japanese Max Factor divisions, but the idea of taking the SK-II that was so successful in the Japanese market global is very risky. Up until the 1980's, P&G Japan was only a minor contributor to the P&G international growth. In 1985, Durk Jager found that the key reasons for the failure lied in the fact that they had not recognized the distinctive needs of the Japanese consumer. Over the next four years under his
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1 Company’s profile: NEPAL TELECOM was registered on 2060-10-22 under Company Act, 2053. Then Nepal Telecommunications Corporation (NTC) was dissolved and all assets and liabilities were transferred to Nepal Telecom effective from 2061-01-01 (i.e. 13th April 2004). The company with its long history is on the way of customer service and nation building. In Nepal, operating any form of telecommunication service dates back to 94 years in B.S. 1970. But formally telecom service was provided mainly
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Dynamic Environment: A Case Study on a Telecom Company of China Yong Zhao & Yezheng Liu School of Management of Hefei University of Technology, Hefei 230009, China Tel: 86-551-2904-991 E-mail: hfyongzhao@163.com; liuyezheng@gmail.com The research is finaced by the National Natural Founfation of China. No. 70672097 Abstract This paper aims to explore how an organization changes to fit the dynamic environment. The paper's approach is a case study on a Chinese telecom company. Data have been collected
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The Virtual Employee For Orange Business Services Jonathan Golby Session: March 2010 Professor: Frank Castanon TABLE OF CONTENTS The Telecommuter 2 Introduction 2 Definition of Telecommuting 2 Overview of Orange Business Services 3 Company Background 3 Operations Background 3 Current Issues 4 Managing Employees Virtually 4 Managing Real Estate Costs 5 Investments in Technology 5 Increase Work Productivity and Family Balance 6 Proposed Solution 6 Voice over IP 7 Laptop Computers
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