Introduction SKS Manufacturing has recently hired Deloitte & Touche as they are in a critical cash position with various internal inefficiencies in their procurement and production processes. Deloitte & Touche and SKS Manufacturing will need to work together in order to solve the issues present at SKS Manufacturing so they can be successful within the automotive parts industry. Issues & Analysis There are three key issues that are present at SKS Manufacturing that need to be systematically tackled
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The major problem in the Deloitte & Touche Consulting Group case was the lack of support that Maria Chen had during the first few weeks of the engagement at SKS Manufacturing. The cause of the problem with the engagement at SKS Manufacturing was multi-pronged. Maria Chen could have very easily become the sole scapegoat for blame. However, upon analyzing the underlying causes, Maria lacked 100% support from the two most senior members of the engagement team. First, David Hendry, Partner had
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Contents 1.0 Introduction 2 2.0 New Product Development of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 9 4.0 Conclusion 10 References: 12 1.0 Introduction The Procter & Gamble Company (P&G) is the world's top manufacturer that produces of household products courts market
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In recent years Paolo de Cesare was very successful at the head of the European and Japanese Max Factor divisions, but the idea of taking the SK-II that was so successful in the Japanese market global is very risky. Up until the 1980's, P&G Japan was only a minor contributor to the P&G international growth. In 1985, Durk Jager found that the key reasons for the failure lied in the fact that they had not recognized the distinctive needs of the Japanese consumer. Over the next four years under his
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CSR을 통한 기업 Image 제고 (Corporate Social Responsibility) SK경영경제연구소 경영연구실 2003. 11. 4 CSR을 통한 기업 Image 제고 _구영모/ 최우혁_2005-01-06 Executive Summary ¶ 기업의 사회적 책임(CSR:Corporate Social Responsibility)은 “기업의 발전과 사회의 발전을 동시에 이루기 위한 기업의 노력” 으로 정의되며, 그 실행범위는 윤리경영에 사회공헌을 더한 것으로 이해할 수 있음. ¶ 그러나, 한국적 경영환경의 영향으로, 한국 기업들은 그 동안 윤리경영의 실질적인 추진이 불가능하였고, 결국 CSR 활동이 불균형 상태로 운영되어 왔는바, 이러한 경영관행은 장기적으로는 기업 Image제고에 악영향을 미칠 가능성이 큰 것으로 판단됨. ¶ SK는 SK사태로 인하여 기업 Image가 하락하는 등의 피해를 입기는 하였으나, 오히려 상대적인 투명성이 개선되는 등 CSR을 본격적으로
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worked for SK research arm she was the only woman who’d worked for the company. Choi believed that the company didn’t recognize nor did they utilize her talent. So, Choi demonstrated her talent by creating and conducting a yearlong study recommending the company to modify their policy permitting subscribers to use any wireless portal. Choi proposal was denied, but she didn’t give up she was consistent, dedicated to her vision, and convincing. In the end SK adopted Choi’s policy, and SK quickly
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SK Telecom: Pursuing Happiness through Corporate Social Responsibility Case summary: SK Telecom was founded in1984 and introduced the first car phone and mobile paging services in Korea. Since then it has been known as the largest Korean mobile communications company and for a series of technological innovations. SK Telecom created a dedicated Corporate Social Responsibility (CSR) function to manage SK Telecom and SK Group’s corporate community involvement programs. They believed good CSR contributed
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though she does not have the relevant experience in automotive manufacturing, her team does have a senior consultant, who had prior experience in the field and had been on three different engagements. Moreover, Maria should mention their team would use the larger resource from Deloitte to serve the client and provide the best suitable solution for SKS. Finally, Maria should point-out that her team’s goal is to help the foreman and SKS to achieve their goals. By aligning their goals, the Foreman will
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• In this case Deloitte & Touche Consulting Group was tasked to come in and consult with SKS Manufacturing, an auto supplier, in order to fix their inventory problems along with other issues the company was facing. Maria Chen would lead part of the team for her first time on this 12-week engagement, but would in occur some difficulties throughout the first 6 weeks of the project. The Deloitte team has a lot of work to do before the end of the engagement in order stabilize the company and prepare
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16 ORGANIZATIONAL STRUCTURE & PLANNING 19 ONLINE PRESENCE & BRAND AWARENESS 23 Social Networking 24 MARKETING PLAN 27 Competitive Analysis 27 4 P’s Analysis 28 Industry Segments 28 CITATIONS 32 APPENDIX 33 To-Do List 33 Manufacturing Metrics 34 PRO FORMA INCOME STATEMENTS 35 ------------------------------------------------- DISCLAIMER This material is based upon work supported by Washington State University. Any opinions, findings, conclusions, or recommendations are
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