of distributors in the districts of Gurgaon and Faridabad. The bottling plant of the firm is located on National Highway – 8 (New Delhi – Jaipur), approx. 12 kms from Gurgaon. The firm has been consistently performing we.” and plans to expand its market to include the whole National Capital Region. The production process of the plant consists of receipt of the bulk LPG through tank trucks, storage in tanks, bottling operations and distribution to dealers. During the bottling process, the cylinders
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EFFECT OF COUNTRY OF ORIGIN ON BRAND EQUITY OF CARS IN INDIA: A STUDY Faculty Guide: Prof. Sandeep Puri Authors: Chandana Mandal, Mohit Jain, Ambika Paliwal, Rohit Iyer, Sahil Gupta INSTITUTE OF MANAGEMENT TECHNOLOGY, GHAZIABAD ABSTRACT Marketers and consumer behaviour researchers generally accept that a product’s or brand’s country-of-origin is an important influencing factor in consumer decision-making. Most of the previous studies suggest that country-of- origin information which is
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Conflict Resolution Outline Case Introduction and Background - Industry analysis – transportation - Introduction of Uber and company background o Competitors of Uber (offline – taxi, online – other ride service apps) - case history: HK vs. Uber/ Singapore vs. Uber o include brief intro of its conflict and position o basic facts of Uber’s development in both cases o business models in both countries - address biggest conflict is Uber vs. Taxi drivers in (HK
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Business Model and Strategic Plan Part II: SWOTT Analysis Paper Go To My Messages Apps Software Martha A. Badillo de Parra BUS/475 07/13/2015 Garold Cole Business Model and Strategic Plan Part II: SWOTT Analysis Paper Go To My Messages Apps Software The Goal: To provide a Software application that makes people’s lives and business less stressful and more flexible. Also this product has the goal to reduce costs for any business. Internal Strengths: What makes my division and product
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OCTOBER 29, 2015 INTERNET OF THINGS ROHAN VERMA IST659, MSIM Syracuse University Internet of Things ii When American author and politician Bruce Barton said “Talker have always ruled. They will continue to rule. The smart thing is to join them”, probably he considered only human beings to be able to communicate. However, we understand, backed by research, that all animals and plants communicate with each other and with ever advancing technologies, it has been possible for humans
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ELECTRICAL & COMPUTER FACULTY OF ENGINEERING VACATION INTERNSHIP REPORT Name of Student: ____Hou Liwen ___ Matric No. _A0105595B __ Course/Year/Training Period: ___Electrical Engineering/2014/12/5-1/8 Student’s Email Address: __A0105595@NUS.EDU.SG Name of Mentor: __Chen Zhi Ning_____ Name of Company: __Surbana Technologies Pte Ltd _____ ______ 1 Vacation Internship Report 2 AT Surbana Technologies Pte. Ltd. Reporting Period: 23/06/2014-01/08/2014 Submitted
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physical branches and local infrastructure and then using these saved costs to reduce prices and increase competitiveness. As a relatively new offering, one of the challenges facing the company is identifying and targeting prospective customers. Market research shows that the customers who are most likely to go to the Internet to fulfill their mobile communication needs tend to be well educated, wealthier than the average population, heavy Internet users, and already technically familiar and
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important in different organizations and examples of how marketing has made organizations success, or failures. An example of marketing is best noted in smart commercials that mentally connect with the viewer’s needs and strongly suggests to viewer this is a product that you must have and want to purchase right away. Products like hair care, cars, food, and even services, such as banking, home security protection, and various types of insurances. The definition and perception of marketing is clearly
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ASSESSMENT 2: MARKETING PLAN Contents Executive Summary 3 Company Analysis 4 PESTL Analysis 5 Political 5 Economic 5 Socio-cultural 5 Technology 5 SWOT Analysis 7 Strengths 7 Weakness’s 7 Opportunities 7 Threats 7 Objectives Mission Statement 8 Market Objectives 8 Sales objectives 8 Communication objectives 9 Competition 9 Competitive Advantage 10 Customer Analysis 10 Target market Segmentation and Positioning 10 Geographic segmentation 10 Demographic
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research and analysis to evaluate the feasibility of moving ahead with the business. The goal of this paper is to understand what business strategies need to be employed, and what financial and resource commitments will be required to make this business a success. The objective of this study is to analyze the dynamics of online travel agency (OTA) industry and determine the key success factors to compete effectively in this industry. In addition, the paper will provide a market analysis to understand
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