Westminster International College ASSIGNMENT SOLUTION FOR MARKETING MANAGEMENT SUBMITTED TO DR. SYED ABDUL QADIR STUDENT NAME: TAYYAB AYUB STUDENT ID: 0198KKNKKN0215 CLASS: MBA Semester 1 Due date: 16.4.2015 TABLE OF CONTENTS EXECUTIVE SUMMARY…………………………………………………………………….3 INTRODUCTION……………………………………………………………………………...5 LITERATURE REVIEW………………………………………………………………...........6 BRAND EXTESNSION………………………………………………………………………..8 TYPES OF
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MOTORS ..................................................................... 3 STRATEGIC APPROACH AND SYNERGIES EVALUATION ...................................... 5 THE ELECTRIC VEHICLE MARKET ................................................................................... 5 DAIMLER'S MOTIVATION TO ENTER THE MARKET............................................................. 6 DAIMLER'S MOTIVATION TO ACQUIRE TESLA ................................................................... 6 DAIMLER ADVANTAGE
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service platform" for the auto market, has over 10,000 US customers using its CarFi service http://phys.org/news/2011-03-wi-fi-cars-superhighway.html by Rob Lever Ford Sync Peers Ahead To Video-Streaming Future Ford Sync's platform already offers hands-free calling, entertainment and navigation services. Its AppLink service allows some apps, like Pandora and real-time traffic data, to be controlled via the dashboard. Future iterations of Ford Snyc could offer in-car video streaming through a
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A Field Book of Consumer Behavior Mount Ida College BA513 1H Consumer Behavior 09/27/2014 Table of Contents Concept page Positioning by Association with Competitors……........................……………............3 Positioning by Brand Personality …...….............................................................….…..............4 Positioning by Consumer Benefits....................................................
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means of medium which was car stereos and portable devices before the mobile application started to boom later in the years. That’s where PANDORA really started to capitalize and mark there territory early in the mobile market as other apps began to follow. I personally didn’t discover Pandora until I got my first Iphone 3rd generation back in 2007. Pandora started up as a Web application capitalizing off of web advertising and based its sales market early in the game with the
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Objective – Awareness & Buzz Strategy – WOM , IMC and lifestyle events…alliance with android…. Audi outlined its future goals regarding this while debuting a 10.2 inch Android tablet designed specifically for in-car use. Called the Mobile Audi Smart Display, it connects to the car via Wi-Fi. Passengers in an Audi vehicle will be able to use the tablet as a remote control for the car's audio, telephone, navigation and other connected functions. Campaign Type – Media Plan – Auto Show business
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buying fewer cars than ever before, just 21 percent ages 21-34 while in 1985 it was 38 percent”. (Weissmann) Not only are young people driving less because social media is more convenient, it is cheaper too. Programs like Facebook are free and smartphones and other devices are becoming less and less expensive. In a poor economy such as ours, young people would rather buy a cheaper smart phone than put payments down on a car. Not only do teenagers not want to get a license early or buy a car, but they
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Wearable Computing: The Next Big Thing in Smart Technology? Prepared for Edward Moss, Instructor ENGW 3304 Northeastern University Prepared by Varun Kukreja Northeastern University
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phones to cars to connecting hospitals with one another Bluetooth has simplified the way we do things as well as made them more secure. There are limits to Bluetooth though, such as its range and the speed of transferring data. In the horizon Bluetooth has NFCs and Wi-Fi direct staring it down. We will also look at what these two technologies have in common with Bluetooth and where they are stronger and weaker than Bluetooth. Finally, will either of these two technologies take over the market that
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What is electric car Electric car is an alternate fuel automobile that uses electricity instead of petrol or diesel. These automobiles have electric motors and controllers used for propulsion. These vehicles do not use the traditional or the common methods of propulsion like ICE (internal combustion engine). These cars are energy efficient and are capable of reducing city pollution because of the zero tail pipe emission. The functioning of the cars greatly depends on the quality of the battery
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