............................................................................................4 1. Key business issues and challenges……………...................................................................5 1.1 Globalisation, regionalisation and market convergence...........................….......................5 1.2 Increasingly diversified consumer aggregate patterns of behaviour...................................5 1.3 Accelerated modification and diversification of the product portfolio………………
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marketing specialists define price discrimination a bit differently. For example, professor of marketing and business administration Dainora Grundey says that price discrimination is “charging a different price for the same good/service in different markets”. The authors of the marketing coursebook “Marketing strategy” O.C.Ferrell and Michael D. Hartline say: “Price
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the big brand wall: Search-created experts. Search engines made a lot of content available by providing access to tons of information on anything. With that information, came a new way of thinking about the consumer, since consumers became really smart, really fast. Consumers not only have access to, but are also sharing an incredible amount of insight, opinions and knowledge. They're two steps ahead of brands. And, they have the upper hand in influencing sales while creating trends instead of
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of the changing real estate market. Like most producers of household goods, appliance manufacturers watched demand grow during the real estate surge through 2006 and then watched it decline when the housing market weakened. As consumers move into new homes, they will more than likely purchase new appliances. Therefore, activity in the residential real estate market directly affects household appliance manufacturers. As a result of the subprime crisis and housing market collapse, industry revenue has
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current customers based on their past purchases. It enables to capture a larger share of customer market by meeting more the needs and wants of the individual customers. For example, when parents visit the baby accessories store to purchase the baby lotion, the seller/ server will suggested them for try their new products of baby moisturizing cream. Up-selling is practice where by the seller will market the more expensive, upgraded products to their new or existing customer in a attempt to make more
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require a down-payment and closing costs. In addition to a monthly mortgage payment, utilities, homeowner dues, repairs, maintenance, lawn care, insurance, and taxes are costs of ownership. When renting the renter does not have homeowner dues, lawn car, property taxes, and most repairs and maintenance costs. Homeowners unlike renters can make home modifications, without ramifications. Equity in a home increases the homeowner’s personal wealth. Homeownership also signifies stability. A renter can decide
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all-time high, leaving room for growth in the current market. Not only is pet ownership climbing, but spending per pet is also on the rise. Pet resorts, offering doggie daycare, training as well as grooming and boarding services for dogs have begun emerging across the country in recent years. Due to the large number of Americans who are willing to pay premium prices for pet care or those who have disposable income and the desire to provide quality car for their pets while at work is proof that grooming
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Microsoft Microsoft started from humble beginnings in 1975, and soon rose to become one of the biggest companies in modern history. Today, Microsoft is having record revenues, making a total of $18.06 billion dollars last quarter (Forbes). Microsoft affects almost everyone’s life in the US daily, whether it is kids on their Xbox, to desk workers using Windows Office each day to accomplish their work, people use Windows every day. From Microsoft’s early beginnings to its multibillion-dollar company
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Introduction Apple Incorporation is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. The company designs, manufactures, and then sells desktop and notebook computers, portable digital music players, and cell phones. It also creates software like the OS
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1. By charging more than the competition, you pre-empt both your company and merchandise as being something different, something-one-of-a-kind. You can also offer better overall working experience than your competition. You put your firm on an upward spiral of improvement. 2. You can do exponentially higher quality (thus higher value) work for your clients. Think about it. A Ferrari doesn't take 10 times more time and effort to me make than a Ford. Yet, even an entry level Ferrari costs more
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