Contents Contents 1 1. Key Challenge 2 2. Segmenation 2 3. targeting 3 4. Positioning 4 5. Interview with dlf 4 6. Product 5 7. Pricing 6 8. PROMOTION 7 9. PRODUCT MIX 9 10. CONCLUSION 11 11. references 11 1. Key Challenge As part of Part I of the project we did a situational analysis for Sobha covering the 3Cs (Company, Customer, Competition) and came up with a list of major challenges that Sobha faces. In this report, we kept our focus is in doing a STP
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Introduction The variables in a marketers strategic tool box is the 4P’s which make up the elements of marketing mix. The numerous competitors that Caltex compete for market share are BP, Coles Express, Mobil, Shell Woolworths and United Petroleum in the retail environment, Product A product can be a physical object, services, persons, places organisations and ideas. The nature of a product can be tangible for instance a vehicle, and non tangible, a service. A product has the capability
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IKEA assignment. 1. Value-based pricing is inherent to IKEA's approach because the company's goal is to give a high quality furniture at lower prices. They build the brand accordingly, knowing the customer needs for design, aesthetics and function very well. IKEA targets students, young families, single people with lower to medium income. The company knows that its target market can't afford to spend too much on the furniture yet wants it to be modern. Thus, the company avoids the added cost
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there are these new Pop Chocks from KitKat, which are getting more and more popular in the Netherlands. Then the Price Strategy: The key concept of maintaining a strong brand image in a competitive market, is flexibility of the pricing
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Apple Inc University of Redlands Abstract Apple Inc (previously known as Apple Computers Inc) is a market leader and an iconic American company. They provide an interesting example of micro-economics as they operate in a competitive industry – high tech consumer electronics, but they have differentiated themselves so well, they operate almost like a monopoly. This paper will explore the uniqueness of Apple that makes them an economical oddity. Company Overview Apple Inc. (originally Apple
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The development of a new product was much lengthier and more expensive than the company's management anticipated. Consequently, the firm's top accountants and financial managers argue that the firm should raise the price of the product 10 percent above its original target to help recoup some of these costs. Does such a strategy make sense? Explain carefully Answer: First, it’s necessary to define “product development” – It is the term used to describe complete process bringing a new product (a
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Intelligent pricing is one of the most important elements of any successful business venture. Yet many entrepreneurs fail to educate themselves adequately about various pricing components and strategies before launching a new business. Smart small business owners will weigh many marketplace factors before setting prices for their goods and services. As the Small Business Administration (SBA) indicated in The Facts About Pricing Your Products and Services, "you must understand your market, distribution
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high or too low is a common problem for entrepreneurs. Set them too high, and you can lose customers to the competition. Set them too low, and your profit margin will suffer. Pricing takes into account a number of factors, including market conditions, the target customer and my own intuition. Most people arrive at their pricing by measuring their costs and then adding a percentage on top. This
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stop sales. The strategy for the entrant should be to not enter the market as it has no chance of winning the market share and make any profits. 3) If the buyer has willingness to pay $200 for either the incumbent or entrant’s product, the pricing would be based on the cost structures. The incumbent has a $120 unit cost and the entrant has an $80 unit cost. The cost per units give a clear advantage to the entrant as it can keep its prices low and still make substantial profits. The strategy
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What Affects Pricing? Consumer Factors Mfrs., Wholesalers, Suppliers Competition Strategy Variables Govt. Factors – FTC • Target audience • Profits Retail Pricing Strategies • Supply/Demand • Price Elasticity of Demand Sensitivity of buyers to price changes Pricing Strategies Demand-oriented Cost-oriented Competition-oriented Demand-Oriented Estimate how much customers will buy at various price levels • Set prices to achieve sales goals Determine prices acceptable to target market
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