What a marketer want???? N how he get there???? Types of marketing… Societal marketing Traditional marketing Word of mouth Sales promotion Gorilla marketing Viral marketing n so n so on….n what not…many more YYYYYY DY NEED TO STUDY ALL DEZ…YYYY…ITNI CARE TO HMRI HMRY PARENTS B NHI KRTY…JTNA YE LOG KRTY HY… R DEZ REALLY THE CUSTOMERS OR THE PROFIT????? TOPIC…….BIRD EYE VIEW OF HOW P & G TACKLES ITS CUSTOMERS…. SUBJECT….MARKETING MANAGEMENT SUBMITTED BY…..SADAF, FARAH ,MARYAM
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Author(s): Hammer, Michael; Haney, Carole J.; Wester, Anders; Ciccone, Rick; Gaffney, Paul Publication Date: 04/01/2007 Product Type: SMR Article Abstract: In recent years, companies have developed much more sophisticated strategic measurement systems, based on such tools as the balanced scorecard,
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customer satisfaction and boosting productivity. In order to develop a quality management team for this project, there must be intercommunication between all project leaders. There must be delegation to smaller projects within, and there must be a system to check quality along the
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raise fuel economy and develop commercially viable vehicles that limit pollutants. Enabling technologies such as advanced IT systems, artificial intelligence, and speech recognition are giving rise to smart cars that drive themselves and to highway "road trains" or platoons. However, some skepticism remains for the latter, as the rapid installation of intelligent systems in vehicles currently outpaces the level of R&D for platoons. Drawing on TechCast's work, this article explains how hybrids
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JOURNAL OF MANAGEMENT ACCOUNTING RESEARCH Volume Fifteen 2003 pp. 95–116 Practice Developments in Budgeting: An Overview and Research Perspective Stephen C. Hansen The George Washington University David T. Otley Lancaster University Wim A. Van der Stede University of Southern California Abstract: Practitioners in Europe and the U.S. recently have proposed two distinct approaches to address what they believe are shortcomings of traditional budgeting practices. One approach advocates improving
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BP’s Deepwater Horizon Gulf of Mexico Oil Spill: What Went Wrong Elizabeth D. Jones Southern New Hampshire University Student: 0811981 Abstract On April 20th 2010 the Deepwater Horizon rig, operated by BP, exploded unleashing millions of barrels of oil into the Gulf of Mexico resulting in the largest marine oil spill in history. What makes this spill so significant is the fact that the spill continued unabated for three months causing the declaration of a state of emergency across several
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H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies A uthors: Deb Halpern Wenger University of Mississippi 129 Farley Hall University, MS 38677 drwenger@olemiss.edu Lynn C. Owens Department of Communications Peace College Kristine Trever School of Mass Communications Point Park University H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies Debora W enger, L ynn C . Owens, K ristine T rever
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IBM Global Center for Smarter Analytics Fundamentals of Business Analytics Case Study IBM Global Center for Smarter Analytics ________________________________________________________________________________ Licensed Materials - Property of IBM © Copyright IBM Corporation 2013 Published May 2013 IBM, the IBM logo and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM
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firms use teams with at least some employees and that teams are one of the fastest growing forms of employee 1 This study was supported by the Institute of Management Research of Seoul National University, Korea and by Grants from the R. H. Smith School of Business, University of Maryland. We dedicate this paper to our late colleague Sabrina Salam. International Journal of Leadership Studies, Vol. 2 Iss. 3, 2007, pp. 171-193 ©2007 School of Global Leadership & Entrepreneurship, Regent
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RUNNING HEAD: TALENT MANAGEMENT Assignment 5: Sustainable Talent Management Meshell June 16, 2013 HRM 532 Criteria #1 Although there are numerous performance management processes that can measure employee talent particularly in this day of computer technology. The most important parts of such a process is to ensure, the old phrase, "of having the right talent in the right roles at the right time is one of the most important issues facing line executives and human resource professionals
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