Limited Factsheet Quick Facts Over 16,700 employees and about 1,500 managers Over 2000 customers Over 2,000 suppliers & associates Our Heritage in India In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it began an era of marketing branded Fast Moving Consumer Goods (FMCG). In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed
Words: 566 - Pages: 3
Management case study of Module II REPERCUSSIONS IN RECRUITING INCOMPETENT PEOPLE Global Consumer Products Company wanted to recruit a Brand Manager for their newly developed Baby Soap ranges and it was a very urgent position to be filled as the marketing condition was very healthy, accordingly the company advertised the vacancy on a week day English newspaper. The advertisement was hurriedly & internally drafted and sent it directly to the newspaper office. Since it was advertised in a hap
Words: 616 - Pages: 3
Total Quality Management (TQM) Workshops 4 'Parivartan' Economic Value Added (EVA) Training 4 GALLOP Spark E-Gyan Criticisms Key Words: Godrej Industries Ltd, Adi Godrej, Personalitree Academy Ltd., Training and Development, Godrej Soaps Ltd. (GSL), Proctor and Gamble (P&G), Total Quality Management (TQM), Godrej Group, Young Entrepreneurs Board (YEB), E-gyan, Godrej Foods Ltd, P&G-Godrej Ltd, Godrej Consumer Products Ltd., 'Parivartan' and Economic Value Added (EVA) Introduction
Words: 1523 - Pages: 7
CLBS-004 Cavinkare’s Innovative Marketing Strategies CavinKare’s Fairever fairness cream, with the USP of ‘a fairness cream with saffron’ op y acquired a 15% share, and F&L’s share fell from 93% (in 1998) to 76%. Within a year of its launch, Godrej’s FairGlow cream became the third largest fairness cream brand, with a 4% share in the Rs. 6 billion fairness cream market in India. The other players, including J.L. Morrison’s Nivea Visage fairness cream and Emami Group’s Emami Naturally
Words: 1064 - Pages: 5
It is necessary to eliminate the possibility of contamination of the starting materials and/or products of other materials and products. Increased risk of accidental cross-contamination contributes to the uncontrolled spread of dust, gases, vapours, aerosols or micro-organisms present in the materials and products, equipment, and clothing (Coyle, et.al, 2004, 179-186). The degree of risk depends on the type of contamination and product exposed to contamination. The most dangerous pollutants are sensitizing
Words: 1534 - Pages: 7
Chapter one: Company History SQUARE today symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. From the inception in 1958, it has today burgeoned into one of the top line conglomerates in Bangladesh. SQUARE today is more than just an organization, it is an institute. In a career spanning across five decades it has pioneered the development of the local business in fields as diverse as Pharmaceuticals, Toiletries, Garments, Textile, Information
Words: 4377 - Pages: 18
|Name: Gail Faulkner |Date:4-22-2012 | |Unit Title: the study of Water | |Grade Level: PRE-K | |Subject: Science
Words: 1904 - Pages: 8
Table of Contents Section#1.1.11.21.31.41.51.61.71.82.2.12.22.32.42.52.62.72.83.3.13.24.4.14.25.5.15.25.35.46.6.26.37.7.17.28.8.18.28.38.48.58.69. | Details Executive Summary AcknowledgementsLiterature ReviewMethodologyIntroductionSignificance of ProjectBackground Of P&GVision Of P&GMission statementP&G in PakistanProducts in PakistanLaunch Of Ariel in Pakistan Laboratory Test Granular Detergents PEST & SWOT Analysis Political
Words: 5507 - Pages: 23
8/31/2009 XIMB PRODUCT AND BRAND MANAGEMENT PROJECT PHASE 2 Brand Equity | DOVE Product and Brand Management Project- Phase 2 Part 2: Brand Equity Measurement EXECUTIVE SUMMARY The objective of this phase of the project is to measure the Brand Equity for the brand “Dove”. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. In a market where
Words: 4137 - Pages: 17
HLTIN301C: Assignment What you have to do This assignment is based on infection control and encompasses the essential knowledge, essential skills and shared knowledge in your learning resource. This is an assessable assignment and counts towards you completing the requirements for this unit. You can copy the questions from this assignment onto a blank word document and fill in the answers there. Alternatively, if you choose to hand write your responses, please ensure that your write
Words: 615 - Pages: 3