H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies A uthors: Deb Halpern Wenger University of Mississippi 129 Farley Hall University, MS 38677 drwenger@olemiss.edu Lynn C. Owens Department of Communications Peace College Kristine Trever School of Mass Communications Point Park University H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies Debora W enger, L ynn C . Owens, K ristine T rever
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SC/SOC-SOC/11352/2011-2012 DEPARTMENT OF MASS COMMUNICATION, AHMADU BELLO UNIVERSITY, ZARIA. COURSE CODE: MCOM801 COURSE TITLE: BROADCAST MEDIA COURSE LECTURER: LADI ADAMU JUNE 2012 Introduction The international network of computers popularly called the internet
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Smartphone‘s are impacting the society and also how Smartphone‘s are going to transform the culture, social life, technology landscape and other diverse aspects of modern society. The intention of this study is to understand all the positive and negative aspects of Smartphone on the society. The study will primarily focus on impact of Smartphone on business, education, health sectors, human psychology and social life. At the end, the study will summarize the impact and conclude based on wide range of
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and a focus on modern social lifestyles. This target audience grows at a rate of three percent annually. Young Adults This category consists of individuals aged eighteen to twenty four, total forty percent of Tim Horton’s sales. (Scottrade.com) Tim Horton’s positions itself as a place for college students can relax, study, work in groups, and network. The company appeals to this consumer directly through free internet services, such as Wi-Fi, focusing on social networking and actively cultivating
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and destinations. This review will contain information gathered and analyzed from different peer reviewed articles and studies to support the credibility of this paper. The eWOM in contrast of the traditional WOM has different types of electronic media channels that have an impact upon interpersonal relationships. There are the synchronous type and the asynchronous type, the first one include instant messaging, chatrooms and newsgroups. While asynchronous includes blogs, emails, virtual communities
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company does not make full use of its official website and several social media accounts to develop its business. This article describes Evolution Bioscience existing strengths and failing in using digital platforms such as its website and social media accounts first, and then, using SWOT and business models to analyse the company’s internal situation and via analysing the main social media to choose the suitable social media. Finally, according to the business models analysis, a recommendation
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globalization. We believe that youth can save the wrong steps of ancient civilizations including today’s generation separated from the future, but their addictions in multimedia devices can break the old tradition. Based from the National Survey of United States of America in the year 2012, the total youth population has dependence in playing computer online games like DOTA Garena, Minecraft, Crossfire International, Special Force, Grand Chase, and CABAL online which were included in
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be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases. According to Hayes, Hendrix and Kumar, social media involves three distinct components. First, there is a new level of two-way engagement with key target audiences. Today, people expect a voice and expect to be heard using social media venues as their speaker’s dais. Second, the communication process is powered by ever changing and evolving digital technologies
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be studied today. The Case of Miller High Life One Second Ad is a Public Relations case that falls under the category of social media cases. According to Hayes, Hendrix and Kumar, social media involves three distinct components. First, there is a new level of two-way engagement with key target audiences. Today, people expect a voice and expect to be heard using social media venues as their speaker’s dais. Second, the communication process is powered by ever changing and evolving digital technologies
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and bring all the necessary things we require, and discarding all the old communication techniques. Highly intense information based market is forcing marketers to look at the world with new perspectives at the new opportunities. Diverse culture, social restrictions are no longer able to hinder the information flow. At this transitional phase as the world is moving towards ‘‘super globalization’’, it is better to be ready to market our products in the best possible ways to reach the maximum target
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