Monge-Lozano University of Huelva. Spain Social media technologies are becoming a fundamental component of education. This study extends the Unified Theory of Acceptance and Use of Technology (UTAUT) to identify factors that influence the perceived advantages and relevance of Facebook as a learning tool. The proposed model is based on previous models of UTAUT. Constructs from previous models were used such as performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic
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and why there is a need to increase parental involvement. It examines the elements of parental involvement, and its effects on achievement and social development in children. It reviews traditional methods of parental involvement, and considers the need for change. It also highlights how technology can be implemented to increase parental participation, and student achievement and social development. Table of Contents Abstract 2 Improving Parental
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of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition.
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traditional channels. The company is considered a made-on-the-internet brand: it has a huge presence of the internet and most of its advertising campaigns take place there, which constitutes an advantage, given the growing popularity of e-commerce and social network advertising. They started off as an online company however, in the past years they have also opened stores and showrooms in 15 location across the US with their headquarter in New York. BUSINESS MODEL CANVAS ARCHETYPE Warby Parker’s business
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Bringing together creativity and literacy POSTED IN CREATIVE LITERACY We all know that literacy is the ability to read and write but the definition of creative is a little harder to define: it can be the ability to solve problems or being able to use your imagination. Bringing creativity and literacy together can be a powerful tool in teaching, writes Tonya Meers Creativity is characterised by originality and expressiveness, so it can mean making something or it can be something new and innovative
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ACKNOWLEDGEMENT First of all our group members want to share a moment of thankful to Allah SWT to gives a success in every task we perform for the whole throughout the assignment. We have been blessed for every minute and day from the start of this assignments and providence that we get really makes us very alluring in finishing the task that we been assigned to. We also would like to thank our respective lecturer of this subject, Madam Inoormaziah Bt Azman for giving us this topic and opportunity
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Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for
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Marketing management Marketing Management Answers Semester-1 Marketing Management Section A Part One 1. Production concept. 2. Consumer. 3. Reference groups. 4. Product life cycle. 5. Brand identity. 6. Price discrimination. 7. Strategic channel alliance. 8. Transportation. 9. Informative Advertising. 10. Sales forecasting. Part Two 1. Consumer is the most important person. The business revolves around the consumer. So, while operating as a firm, it is essential for the firm to gain
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Drivers of Growth in Telecom Sector 18 India’s Competitive Advantage : Porter’s Model 19 Strategic Management 22 HR Policies of Airtel and Vodafone 27 Marketing Strategies 30 Positioning strategy comparison of Vodafone and Airtel 34 Use of social media marketing by telecom companies 35 Advertisement Trends 37 Advertising and Product Promotion Campaigns 38 Conclusion 40 Recommendations 41 References 42 Annexure 44 EXECUTIVE SUMMARY The report talks about the Indian TELECOM sector
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Studies School of Media and Cultural Studies Tata Institute of Social Sciences Mumbai 2013 i DECLARATION I, Kshitij Pipaleshwar, hereby declare that this dissertation entitled ‘ ‘Gunda’ and ‘Loha’ : A Study of Cult Film Cultures’ is the outcome of my own study undertaken under the guidance of Assistant Professor K.V.Nagesh Babu, Centre for Critical Media Praxis, School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai. It has not previously formed the basis for
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