I. Theories of Organizational Culture and Change Organizational Culture and Change theories were first introduced between the 1950’s and 1960’s, but gained an unsavory reputation in the 1980’s. The origins of this theory came from the realization that U.S. companies and government agencies had lost their competitiveness and agility during the last three decades of the 20th century (Shafritz, Ott, Jang, 2011, pg. 338). This was in addition to the understanding that organizational change required
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Chapter 1 - Defining Marketing for the 21st Century Questions to be answered 1. Why is marketing important? 2. What is the scope of marketing? 3. What are some fundamental marketing concepts and new marketing realities? 4. What are the tasks necessary for successful marketing management? Reviewing important marketing concepts, tools, frameworks and issues. The Importance of marketing * Creating demand * Introduce and gain acceptance of new products * Increasing demand
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by promising superior value 2. Keep and grow customers by delivering satisfaction Old style marketing aims to make a sale New style marketing aims to satisfy customers needs Needs State of felt deprivation Wants Human need shaped by culture and personality Demands Wants + Buying Power Products Persons, Places, Organizations, Information, Idea Services Activity or benefit offered for sale; intangible, no ownership Market Set of actual and potential buyers of a product
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What is Marketing? Fundamentals of Marketing Management Process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Dr. P.V. (Sundar) Balakrishnan Simply put: Marketing is the delivery of customer satisfaction at a profit. Managing World-Class Organizations S #1 Balakrishnan The Marketing Objective Activities in the Marketing Process ... “Satisfy the needs of a group of customers better
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f e a t u r e a r t I C Le 647 Interaction Effects of Globalization and Institutional Forces on International HRM Practice: Illuminating the ConvergenceDivergence Debate By Yongsun Paik Irene Hau-Siu Chow Charles M. Vance In the face of globalization, scholars continue to debate about whether a convergence in human resources practices will prevail, or a trend of divergence perspective will persist. Building on institution theory, this article helps to explicate this debate by examining
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since with the variation of culture, all practices may vary along with the HRM practices. Several literatures are reviewed. All of them reached the same result that foster the claim of: diverse culture will have a huge impact on the HRM practices. This paper applied the Hofstede’s Cultural Dimensions theory for exploring cultural dissimilarity across countries. Results reached reinforce the claim: human resources professionals changes their practices with the culture differences in the countries
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Knowledge Area Module I: Principles of Societal Development Student: Michael Moore Michael.Moore@waldenu.edu Program: PhD in Applied Management and Decision Sciences Specialization: Leadership and Organizational Change KAM Assessor: Dr. Javier Fadul Javier.fadul@waldenu.edu Faculty Mentor: Dr. Javier Fadul Javier.fadul@waldenu.edu Walden University February 5, 2011 ABSTRACT Breadth This Knowledge Area Module (KAM) broadens common knowledge of societal and cultural development by looking
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a range of ethical dilemmas between, for example, truth vs. loyalty, justice vs. mercy, short-term vs. long-term consequences, and the individual vs. the collective (Kidder 1995, p. 18; Stacks & Wright 1989, pp. 53-67). Public relations practitioners, by nature of their position and job responsibilities, are often in a crossroad of a range of competing interests. Often, the tension may be between the practitioner’s own values and the culture of the organization. In other cases, it may be a conflict
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Guidelines on Multicultural Education, Training, Research, Practice, and Organizational Change for Psychologists American Psychological Association Approved as APA Policy by the APA Council of Representatives, August, 2002 Copyright, American Psychological Association, 2002 Author Note: This document was approved as policy of the American Psychological Association (APA) by the APA Council of Representatives in August, 2002. This document was drafted by a joint Task Force of APA Divisions
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goals without jeopordizing their economic value? In order to answer this we analyze three factors that directly affect green business strategies. Ethical consideration – Ethical consideration happens on four different levels: personal, economical, societal/enviromental, and technological. Throughly analyzing each level of consideration creates a much better understanding of different morals and values in our society. Ethical Theories – Can ethical theories be applied to help assist leaders to make
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