MARKETING NOTES (Lecture1) Terminology Marketing: a social & managerial process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Needs: Absolute necessities required for sustaining life. E.g.: “Food, Clothing
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1.Ziba is very serious about the first step in the marketing process, as the company devotes much time to an extensive research of the marketplace and consumer needs. Ziba's approach stresses the importance of the connection with consumers on a deep emotional level. The company attempts the first step answering numerous questions related to consumer's needs, motivation and values, at it's important to understand consumers. The company constantly tests and refines its products, examines the market
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Nick Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. The new sense of marketing is satisfying customer needs, and the two goals of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. It simply can be interpreted as satisfy customers demand and get the profit as well. Marketing management orientations can be defined as the directions
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Marketing management orientation * Marketing management wants to design strategies that will build profitable relationships with target consumers. * There are 5 alternative concepts under which organizations design and carry out their marketing strategies: Production, product, selling, marketing, and societal marketing concept. Five alternative concepts * 1. Production concept – The idea that the consumer will favor products that are available and highly affordable and that the organization
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Analysis Report Hoang Minh Quang – GS13071 Class: GM02902 Table of Contents INTRODUCTION 1 BACKGROUND INFORMATION 2 OVERALL MARKETING ORIENTATION 2 MARKETING PROCESS 2 THE MARKETING ORIENTATIONS 7 RECOMMENDATIONS FOR IMPROVEMENT IN MARKETING ORIENTATIONS 9 CONCLUSION 9 REFERENCES 9 INTRODUCTION The purpose of this report is to study and find out the direction for the company Nutifood about product line sports drinks. Find out how to market the best product to the consumer
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GREEN MARKETING ON SEBETA AGRO INDUSTRY (MAMA DAIRY) PLC Abayneh Mulugeta, ST. Mary’s University College, Business Faculty, Department of Marketing Management Email: abi_mulu@yahoo.com or abaynehmulugeta@gmail.com ___________________________________________________________________________________________________________________________________________________________________________________________ Abstract This paper is aimed at assessing the impact of packaging on green marketing practice
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customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices The needs, want and demands symbolizes the languages of marketing. The needs are the basic human requirement that exist inside the individual. They show the state of human when he is in deprivation. Marketing is not responsible of the creation of needs. However it tries to satisfy human needs by communicating the value of different products or services to the customers. This requirement
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through maximizing sales volume. • Promotion to achieve goals. 2. Describe some of the characteristics of a firm that would follow a marketing orientation. Marketing orientation is “a philosophy that assumes that a sale does not depend on an aggressive sales force but rather than on a customer’s decision to purchase a product; it is synonymous with the marketing concept.” • Unlike sales orientation, a firm would focus outward on the customers wants and needs. • The goal of a firm is to satisfy
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approaches to the study of consumer behavior. 4. Understand the development of the marketing concept. 5. Understand the role of consumer research in the study of consumer behavior. 6. Understand how segmentation, targeting, and positioning are used in the study of consumer behavior. 7. Define customer value, satisfaction, and retention. 8. Discuss the role of ethics in marketing. 9. Describe the societal marketing concept. 10. Briefly discuss the three interlocking stages of consumer decision-making
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Principles of Marketing Marketing: Managing Profitable Customer Relationships Learning Objectives After studying this chapter, you should be able to: 1. Define marketing and outline the steps in the marketing process 2. Explain the importance of understanding customers and the marketplace, and identify the five core marketplace concepts 3. Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy 4. Discuss
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