Southern Cross University ePublications@SCU Southern Cross Business School 2003 The generation gap and cultural influence: a Taiwan empirical investigation Huichun Yu Peter Miller Southern Cross University Publication details Post-print of: Yu, HC & Miller, P 2003, 'The generation gap and cultural influence: a Taiwan empirical investigation', Cross Cultural Management: An International Journal, vol.10, no. 3, pp. 23-41. Published version available from: http://dx.doi.org/10.1108/13527600310797621
Words: 7345 - Pages: 30
strategically Variables can’t be controlled by the market they must study and understand them to attempt to incorporate them various, planning strategies the impact of these changes must not be ignored when planning strategically Social variable, * Demographic * Technological * Political * Legal * Competitive variables Conclusion: manager must create a marketing mix that will be suitable to be changed. * Understanding the external environment 1. Understanding the current
Words: 488 - Pages: 2
however, it’s one major flaw is that it doesn’t include any real data to compare to on the public metrics, especially in terms of other companies. Insights has a new element where you can compare your page demographics against the Facebook average, and your reach and engagement by demographic compared to your total audience, but there are no metrics which easily allow you to compare to competitors or other relevant
Words: 282 - Pages: 2
For much if my life I considered myself apart of Generation X. My parents were Baby Boomers, and their parents were the Greatest Generation, so this makes me Gen-X, right? I saw the newest generation as children who never knew life without computers, and always received awards for precipitation. I could not possibly be one of them. This generation, formally known as Generation Y, has seemed to have found a new name; The Millennial Generation, and I think I am one of them. Alan Greenblatt explains
Words: 1013 - Pages: 5
Research Brief N AT I O N A L D E F E N S E R E S E A R C H I N S T I T U TE China and India The Asian Giants Are Heading Down Different Demographic Paths RAND ReseARch AReAs ChiLDREN AND FAMiLiES EDUCAtiON AND thE ARtS ENERgy AND ENviRONMENt hEALth AND hEALth CARE iNFRAStRUCtURE AND tRANSPORtAtiON iNtERNAtiONAL AFFAiRS LAW AND BUSiNESS NAtiONAL SECURity POPULAtiON AND AgiNg PUBLiC SAFEty SCiENCE AND tEChNOLOgy tERRORiSM AND hOMELAND SECURity C hina and India, the world’s most populous
Words: 2440 - Pages: 10
Week 3 Demographic Paper Synthia Simmons October 14, 2013 The Aging Population Demographic means the branch of sociology that studies the characteristics of human population. Demographic factors consist of age, sex, education level, income level and other things. The topic I would like to discuss is about the aging population and how it affects the challenges which are related to health care. Dramatic changes
Words: 1143 - Pages: 5
the Generations Kaylene C. Williams California State University, Stanislaus Robert A. Page Southern Connecticut State University ABSTRACT Each generation has unique expectations, experiences, generational history, lifestyles, values, and demographics that influence their buying behaviors. Accordingly, many companies are reaching out to multi-generational consumers and trying to understand and gain the attention of these diverse buyers. Multi-generational marketing is the practice of appealing
Words: 8975 - Pages: 36
1) Recently, some marketers have noted that it is easier to develop communications programs to Generation X members than Generation Y. Briefly describe the characteristics of Gen X and Gen Y and whether or not you believe this to be true. There is some debate as to whether Gen X’ers (born between 1965-1978) or Gen Y’ers (1978 to 1986) is more easily targeted by marketers. Each of these groups has their own identifying characteristics. Generation X consumers are typically characterized as self-confident
Words: 354 - Pages: 2
restricted its scope to Dubai and the surrounding areas specifically due to it being the major attraction within the Emirates. This research investigates into the prominent demographic factors influential in deciding whether Dubai is the correct location for this unique dining experience. We used quota sampling from the Dubai Key Demographic Statistics from 2008 and 2010 provided to us to adequately represent our target market. We choose to gather our statistics from the most popular malls in Dubai which
Words: 459 - Pages: 2
Aging population in Charlotte County Abstract The word demographic means the amount as well as the characteristics of people that live in a specific area or region. These characteristics can range from a person’s health, ethnicity, religious beliefs, density, level of education, and economic status (Cambridge Dictionaries Online, 2011). Demographics can also include a person’s age, gender, disabilities, status of employment, and location (Cambridge Dictionaries Online, 2011). These are all the
Words: 1354 - Pages: 6
