Chapter 2 Case Study: Increasing Age Diversity in the Workplace Michael Schmalzer Southern New Hampshire University OL-500-X2946 Human Behavior in Organization x2946 Abstract Employers face many problems and issues as the workforce demographics increase in age diversity. Some of these issues include age discrimination, increased disability and healthcare cost, loss of expertise due to the inability of employers to retain the older employees and lack of proactive procedures and programs
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Baby Boomer Leaders Face Challenges Communicating Across Generations By Christine W. Zust, M.A. When I skipped off to elementary school in the late 1950s, I had no idea that in the years ahead my fellow classmates and I, along with the other 77 million Baby Boomers, would create radical change in American business, education and health care. I didn’t realize then that swapping my sandwich for someone else’s at lunchtime was a new way of thinking, something my parents never considered. I was, after
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Audience Analysis Robert Johnson Com/285 Ralph Schoen Audience analysis is the art of determining the type of information for a specific audience. Information is assembled to fit the targeted audience by analyzing the group members with consideration of the different cultures, gender, professional capacity, education, race, and geographical location. These are some of the key elements that will decide the tone and the adaptation of a clear and comprehensive message tailored to any specific
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the Millennium Generation which are the two primary groups comprising the new workforce. INTRODUCTION The generation that a person is born within has some impact upon that individual in terms of work styles, work values and self-image. The demographic profile of the workforce is undergoing quite a change insofar as the representation of generations and the result is that organizations are experiencing a necessity to make changes as well. The workforce will become increasingly more diverse in
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Section 2 Michael Porter’s competitive strategy is broken down into three primary categories: low cost, differentiation, and focus (niche). Cost leadership, the low cost category, is when the organization strives to have the lowest costs in its industry and produces goods or services for a broad customer base. The emphasis in this section is the cost, not the price of the product. This means that the company can make a product fairly cheap but charge the customers as much as they want by making
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List of Generations Chart Century Generation Sub-Generations Time Table 1901 1924 1925 1945 1946 1964 1965 1980 1975 1985 Notable Occurrences Greatest Generation G.I. Generation Silent Generation Experienced WWII in adulthood Experienced WWII in childhood, Civil Rights Movement Space Exploration, First Modern "counterculture" Experienced Vietnam War/Cold War Rise of Mass Media/end of the Cold War Rise of the Information Age/Internet/War on Terror/Iraq War/Rising Gas and Food
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Changing Demographic and Health Care HCS/490 05/27/2013 Professor J. Leff Changing Demographic and Health Care In the United States, the aging Baby Boom generation has caused recent concern over the future and the affordability of healthcare; what it cost in more than just money is a dilemma of national proportions. There is a quickly changing generation of ‘boomers’ whom are aging to the next great population of the elderly and retired in the United States; the older they get the more prone
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Leading Intergenerational Groups The modern workplace is largely comprised of three generations working alongside each other, with two generations, the Baby Boomers and Gen X making being the vast majority at this point (50 percent and 39 percent respectively). [ (Gesell, 2010) ] The generation that built and shaped the modern environment in the post WWII years, ‘The Traditionalists’, have nearly entirely phased out of the workforce, but the echo of thier institutions and culture will be felt
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Journal of Retailing and Consumer Services 20 (2013) 189–199 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing Anders Parment Stockholm University School of Business, Stockholm University, Department of Marketing, S-106 91 Stockholm, Sweden a r t i c l e i n f o Available online 29 January
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consumer behavior. Consumers can be described using geographic, benefits sought, psychographic, and behavioristic dimensions, yet demographic factors continue to be top of mind predictors or explanations of shopping patterns. Consumer segments are often described using demographic characteristics such as age, gender, race, ethnicity, income & education, and many demographic stereotypes exist about what and how consumers buy. Some stereotypes are close to the behavioral reality of today, while others
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