UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) Faculty of Business and Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor:
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Table of Contents 1. Introduction 1 2. Cultural Dimensions of Pakistan 2 2.1 Hofstede’s Study 2 2.2 Trompenaar’s Dimensions 5 2.3 GLOBE Study 6 3. Communicating Cross Culturally 7 3.1 Proper Greetings 7 3.2 Introductions 7 3.3 Touch Behaviour 8 3.4 Taboos 9 3.5 Entertaining 9 4. Management Issues in Pakistan 9 4.1 Leading 9 4.2 Motivation 12 5. Negotiating in Pakistan 13 6. Expatriates in Pakistan 15 7. Managing Social and Ethical Issues in Pakistan 18 7
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pressure, either internal or external that will have a significant effect on one or more factors of the project such as its financing ,design, engineering, construction and operation.(MBA knowledge base). Cleland D. (1989) identifies strategic issues as disagreements/conflicts which may have a significant impact on the purpose of a project. He therefore calls for measures which will identify and manage factors that can significantly affect an organizations futures and strategies and tactics. Demian
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overview, market share and competitors. The second part inspects the situation analysis of the company in Canada. For this purpose the PESTEL analysis and SWOT analysis of the company has been presented and we also have analysed environment and factors effecting Canon rebel T3i development. The third part is related to marketing objective and product features. For this, product life cycle, branding and adoption curve has been analysed to assess the marketing objective strategically. The marketing
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March 8, 2013 Building a Foreign Business Venture in Iraq Table of Contents Natural resources and Environmental Sustainability 3 Socio – Cultural Forces 6 Economic and Socioeconomic Forces 9 Competitive and Distributive Forces 13 Political Forces 16 Appendix 19 Bibliography 21 Natural Resources and Environmental Sustainability Iraq is located in Western Asia in an area known as the Middle East. It is bordered by six countries as follows;
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women's rights, women emancipation and women empowerment.. . Mrs. Olufunmilayo Ransome-Kuti later joined by some educated women of like minds, fought daringly and relentlessly for these three .pivotal goals of women emergency and relevance in the socio-political reckoning arena of this nation. Unfortunately, their efforts did not seem to pay off, judging by the relative “denials" and rebuffs their efforts often met with the male dominated government of the day. Thus up to about two decades ago, Nigerian
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Natasha Underwood - 6534783 Tristan Moran - 6945627 Executive Summary Contents Executive Summary 2 Introduction 5 Situation Analysis 6 Competitors 6 PESTEL Analysis 6 SWOT Analysis 7 Market Size 8 Major users 9 Motivating factors 9 Information Search 10 Product Description 11 IMC Objectives 12 Target Audience 13 Segmentation 14 Budget 14 Communication Strategy 15 (1) Receiver/Comprehension 15 (2) Channel/Presentation 15 (3) Message/Yield 15 (4) Source
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Defeating the Islamic State: Both Short-term and Long-term Counter Strategies for the Proto-State and its Ideologies Christopher J. Minchin Norwich University FIRST DRAFT SOCI 401A Culture and Anthropology February 16, 2016 Tracey Poirier Source: The Institute for the Study of War (ISW) and the Critical Threats Project (CTP).), Jan, 2016. “If you know the enemy and know yourself you need not fear the results of a hundred battles“ –– Sun Tzu, Chinese philosopher
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GURU NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions
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1.1 *** introduction to the course Communication Notion The subject of communication is a fundamental one for business communication, because that is exactly the purpose, and the central concept. “Communication” goes from the lat. communication – message, transmission; communicare – to make common, to link, and to talk. The term communication is used for description of diverse processes, connected with information transmission, and for the verification of presence or absence of a relation
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