Economics for Managers 551 – Trimester 1, 2014 | Assessment 1 – Contemporary Economic Analysis | “The Fizzy Wars” Lee Johnston (16927959) Daniel Wilson (17491934) Greig Maitland (17485047) | The two major players in the Australian soft drink industry, Schweppes and Coca-Cola Amatil (CCA), have been competing for market share for some time, creating a ‘price-war’ between the firms. The article chosen for this Assignment, “Price Rises hit customers in the fizzy wars”, (Mitchell 2014)
Words: 1707 - Pages: 7
Industry Analysis: Soft Drinks Meghan Deichert, Meghan Ellenbecker, Emily Klehr, Leslie Pesarchick, & Kelly Ziegler Strategic Management in a Global Context February 22, 2006 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to
Words: 5374 - Pages: 22
years of frustration with Coca-Cola’s failure to overcome many challenges. Many issues were facing Doug Ivester when he took over the reins at Coca-Cola in 1997. Ivester was heralded for his ability to handle the financial flows and details of the soft drink giant. Former CEO Robert Goizueta had carefully groomed Ivester for the top position that he assumed in October 1997 after Goizueta’s untimely death. However, Ivester seemed to lack leadership in handling a series of ethical crises, causing some
Words: 280 - Pages: 2
Pepsi’s Strategy in the Carbonated Soft Drinks Market Term Project MAN 385 Prof. Preston McAfee Prepared by: Valentin Angelkov Tray Black Angie Green Jerry James Erin Lutz April 30, 2003 Introduction The following paper analyzes how PepsiCo can increase profitability in the carbonated soft drink (CSD) industry. The industry is a tight oligopoly with Pepsi and its chief competitor, Coca Cola, comprising 70% of the total market. 1 Global beverage sales for PepsiCo in 2000 were $7.6 billion;
Words: 3785 - Pages: 16
| EXECUTIVE SUMMARY: History: The company was started in 1783 in London as the world’s first soft drink maker. In 1880s Schweppes expanded worldwide and in 1960s the company diversified into food products. In 1969 Schweppes merged with Cadbury which was a cocoa making business started in England in the 1830s. Year | Acquisition | 1986 | Canada Dry soft drink brands | 1989 | Certain soft drink brands and purchased Gini brand of Belgium. | 1989 | Crush brand from Procter & Gamble
Words: 2621 - Pages: 11
COLA WARS : COKE AND PEPSI IN THE 21ST CENTURY” INTRODUCTION "Cola Wars Continue: Coke and Pepsi in the 21st Century” explains the economics of the soft drink industry and its relation with profits, taking into account all stages of the value chain of the soft drink industry. By focusing on the war between Coca-Cola and PepsiCo as market leaders in this industry – with a 90% market share in carbonated beverages – the study analyses the different stages of the value chain (concentrate producers
Words: 3841 - Pages: 16
market diversification. Soft drink category- diet vs. regular, & flavors (lemon lime etc.) IV. Porters 5 forces Barriers to entry - high Substitute products- high Seller power-low because rivalry is very intense, substitute products are high and product life cycle is mature so the only way to grow is to steal from other competitors Buyers power- high V. BUYERS BEHAVIOR- sold regionally not nationally because so many consumers have preference and soft drinks are also
Words: 597 - Pages: 3
Coke Zero SWOT Analysis Monessa Catuncan Trident University International SLP 1- Segmentation and Targeting Product/Brand Analyzed/Corporate Background- Since Coke Zero was first introduced to the US market in 2005, the soda drink has brought numerous accolades and profits to its parent company, Coca Cola. Coke Zero is a low-calorie variation of Coca Cola made to have the “real Coke flavor” without any of the adverse ingredients (The Coca-Cola Company.com, n.d.). While Coke Zero
Words: 2166 - Pages: 9
global and U.S. beverage industry macro-environment: • Global beverage companies such as Coca Cola and PepsiCo had relied on such beverages to sustain in volume growth in mature markets where consumers were reducing their consumption of carbonated soft drinks. • Coca-Cola, PepsiCo, and other beverage companies were intent on expanding the market for alternative beverages by introducing energy drinks, sports drinks, and vitamin drinks in more and more emerging international markets.
Words: 1614 - Pages: 7
Introduction: The diet coke and Mentos experiment has been a favorite of amateur scientists, but how does it work? There have been debates, and scientists have concluded that the diet coke and Mentos is a physical reaction, called nucleation. Nucleation sites are areas that have high surface with low volume. Such places can be your fingerprint, scratches on glass, specks of dust, or even Mentos candy (Eepy Bird). Mentos candies have a pitted surface that’s rough when looked at through a microscope
Words: 1271 - Pages: 6
