Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
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Strengths • Strong Portfolio: DPSG currently has a uniquely diversified portfolio comprised of many carbonated soft drinks (CSD) and non-carbonated soft drink brands. • Integrated Business Model: DPSG has a competitive advantage over others in the marketplace due to their integration of brand ownership, bottling, and distribution. • Strong Customer Relationships: DPSG has long-standing relationships with many of their top customers and products are sold to a wide variety of companies including
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Refers to Exhibit 1- U.S. Beverage Industry Consumption Statistics, we can clearly see that the carbonated soft drink (CSD) consumption had reached its highest point with 54 gallons per capital in the united state during 1998. After 1998, the demand for CSD started to level off with a flat declining curve all the way to 2004. Although the cola segment is still dominating the soft drink market with almost 40 percent share (Exhibit-1), the reality is that cola companies found themselves very difficult
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Bitter Competition: The Holland Sweetner Company vs. NutraSweet (A) Jon Bain-Chekal Introduction: The worldwide aspartame market has enjoyed patent protected financial prosperity since the early 1980’s. In 1986 the world demand for aspartame was 5,730 tons annually with future projected world demand reaching 10,000 tons annually, a 75% increase over 1986 demand. The Monsanto Corporation, the current owner of the rights to manufacture aspartame, under the brand name NutraSweet (NS), reported 1986
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more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/8733b030-de30-11e0-9fb7-00144feabdc0.html#ixzz1nQtJndIR During 2010, the privately held company saw sales in Brazil grow by 32 per cent, while Turkish and Japanese consumers increased their intake by more than 80 per cent. Overall, the group posted sales last year of €3.78bn ($5.17bn), compared with €3.26bn a year earlier. In spite of its size, however, the group is still steeped in the sort of folklore
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Competitor Analysis When analyzing the competitors of Gatorade G2 series our goal is to assess the strengths and weaknesses of current and future companies. Although Gatorade is the largest company in the industry with a strong brand image, maintaining that against its competitors is vital to the company. Effective marketing is a critical aspect of Gatorade because this is where the majority of the profits generate from. The main competitors in the sports, energy, and health nutrition industry
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do not usually eat at fast food restaurants, but for lunch I went to Long John Silver’s, where I ordered a number three off the restaurant’s menu. A number three includes two hush puppies, one fish plank, one chicken plan, French fries, and a medium soft drink. When I arrived home I promptly started preparing dinner that included a salad, pasta with sauce, and sausage. The salad was made of lettuce, tomatoes, onions, carrots, and cucumbers. I also used regular Italian Salad dressing. For the main course
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Coca-Cola: A journey over 120 years old 04 Feb 2009 By Sarimul Islam Choudhury ‘Little drops of joy’ as they call it, soft drink and beverages brand Coca-Cola came into existence in 1886 in Atlanta, New York, USA. From selling only nine glasses of drinks a day initially, after a successful stint of operation for over 120 years, the company currently produces more than 10 billion gallons of drink a day and sells its products across 200 countries worldwide. With more than 450 brands, the company
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HIER Harvard Institute of Economic Research Discussion Paper Number 2097 Paternalism and Psychology by Edward L. Glaeser December 2005 HARVARD UNIVERSITY Cambridge, Massachusetts This paper can be downloaded without charge from: http://post.economics.harvard.edu/hier/2005papers/2005list.html The Social Science Research Network Electronic Paper Collection: http://ssrn.com/abstract=860865 Paternalism and Psychology Edward L. Glaeser† Does bounded rationality make paternalism more attractive
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start –up capital to enter into the soft drink industry as well as incumbents spend a lot of money for research development to come up with new products, new ways to compete efficiently, sponsorship programs and exclusive advertisements. All these increase the fixed cost, which scare off new entrants. If new entrants are scared off, incumbents sustain or increase a large market share as well as profits. Power of Suppliers are limited or weak – Incumbents in the soft drinks industry have numerous alternatives
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