EXECUTIVE SUMMARY The following Marketing plan is about the introduction of a new innovative product by Pepsi which is named as “Aloe Tea”. This will be a convenience product which will be readily available to quench the thirst of our customers and will also give the nutritional benefits of Tea. The main characteristics of this product will be the hot and cool nature of the product i.e. it can be served as a hot drink as well as an iced drink; in both ways it will give the same satisfaction
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Coca-Cola Then & Now Nicole Thurman Instructor: Alicia Pattison October 22, 2014 Coca-Cola Then & Now “Coca-Cola was founded in 1886 and has one of the most recognized brands in the world (Coca-Cola website).” Coca-Cola has many years of marketing behind its brand and some of the marketing is clothes by Marc Jacob and women’s fashion and look years ago compared to women’s today. Coca-Cola Advertisements today compared to the past have grown from how it is portrayed and presented to
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Researcher- Paper Boat Overview of the Industry Industry Highlights: Global Soft Drink Industry - $310Billion (2015 Expected) Indian Beverage Industry - $230 Million of the $65Billion Food Industry Current Growth Rate: 15% & Expected Rate: 16-17% Coke & Pepsi Co covers 90% of the market. Juices will surpass carbonate market by 2016 Globally The global soft drink industry is estimated to reach $310 billion in 2015. The soft drink industry spans sparkling drinks, bottled water, smoothies, ready-to-drink
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attractive and Star is planning to launch new drinks in the UK market. As the coordinator of the new product development it is important to analyze the customer profile and the customer preference and the consumer buying behavior and attitude about the soft drinks. This report focuses on data collection about the UK beverage industry, the current trends in the market, the major competitors and the size and
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RETAILER AND CONSUMER PANELS NIELSEN APRIL 24TH 2014 Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. Agenda Part 1 : « Market Research » Market and Nielsen Part 2 : Retailer Panel Part 3 : Consumer Panel Part 4 : How to use Panels ? Framework 2 PART 1A : THE «MARKET RESEARCH» MARKET Catherine SECLET April 24th 2014 Copyright ©2012 The Nielsen Company. Confidential and proprietary. MARKET RESEARCH INSTITUTES MISSION To
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Imc Strategy Assessment AMN 401 IMC Strategy Assessment [pic] Table of Contents 1.0 Message Review 2 1.1 Current Message Strategy 2 1.2 Message Effectiveness Critique 2 1.3 Proposed Message Strategy Adjustment 3 2.0 Channel Review 4 2.1 Channel Integration Grid 4 2.2 Channel Effectiveness Critique 5 2.3 Proposed Channel Strategy Adjustments 5 3.0 Target Segmentation 6 3.1 Geographic Segmentation 6 3.2 Demographic Segmentation 6 3.3 Psychographic Segmentation 6 3.4 Behaviouristic Segmentation
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Coca-Cola History Coca Cola is a Carbonated soft drink that is sold in stores of over in over 200 countries, it is produced in the Coca-Cola Company at Atlanta, Georgia. This company became a registered trademark in 1944. Originally Coca Cola was a patent medicine when it was invented in 1886 by John Pemberton, who fought in the civil war and wanted to create a product. He tried creating several drugs and selling them at various pharmacies, but he failed and therefore tried to enter the beverage
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SALES PROJECTION FOR COCA COLA This sales projection for coca cola was done by analysing the sales trend from previous year 2006-2010.A percent growth rate is calculated and the figures used to predict the future (2011-2015) sales trend.In prejecting the future sales trend we took into consideration current internal and international economic conditions.We also factored in agressive advertizing compaign from competitors in the industry.We know that in business of this nature an aggressive advertizing
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Name Professor’s name Course number Date Customized Products Product customizing can be defined as the process of producing products in response to specific demands of the customers. Customization of products is relevant because it makes distinctions between variety and customized products. Variety simply involves several choices from which a customer can choose (Hall 8). The aim of customization of products is to fulfil individual needs of customers. Basically, many customers do not want choice
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ent=&searchType=AdvancedSearchForm&currentPosition=4&contentSet=GALE%7CA184582541&&docId=GALE|A184582541&docType=GALE&role=> Emma, L 2011, PINE CONE SYSTEMS: Pine Cone Systems is a data warehouse tonic for Britvic Soft Drinks, viewed 14 October 2014, Proquest Central. <http://search.proquest.com.ezproxy.lib.rmit.edu.au/docview/444007119/70FA8507C1304D26PQ/2?accountid=13552> Unique Package Combines 'Freekee' Design with Functional Benefits; Constar and Britvic
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