Case Analysis: PEPSI-COLA UK Peter Kendall, regional vice president for northern Europe of Pepsi-Cola International, had a difficult situation where he was potentially being challenged by Coca-Cola entering the UK with the introduction of their successfully launched product “ diet coke” which was a growing segment in the US and would be in UK as well. Let us consider a SWOT analysis of PEPSI-COLA in UK as of 1982. Strengths: Pepsi-Cola definitely had a head start in the cola market in the U.K
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Almost anybody in the United States can attest to drinking a soft drink beverage from time to time. There are those who even indulge in them on a daily basis. For decades the soft drink industry has produced an immeasurable amount of fluids consumed. In 2012 a study conducted by the Huffington Post found that 48% of Americans drink soda on a daily basis. It’s no surprise that the soft drink industry is a multi billion-dollar industry. Just like any other large, established industry, it is almost
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Chapter 2 Chapter 2 Strategy Analysis Discussion Questions 1. Judith, an accounting major, states, “Strategy analysis seems to be an unnecessary detour in doing financial statement analysis. Why can’t we just get straight to the accounting issues?” Explain to Judith why she might be wrong. Strategy analysis enables the analyst to understand the underlying economics of the firm and the industry in which the firm competes. There are a number of benefits to developing this knowledge before performing
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distributor relations Bring back Coke to former glory 4. Case Background: Coke Profitability Ratios Growth Ratios 5. Company Background: PEPSICO, INC. $20 billion company in 2000 Snack-food, Frito-Lay trademark 2/3 of Sales & Operating Income from snacks Soft-drink, manufactured concentrates Noncarbonated beverages, Juices 1/3 of Sales & Operating Income from beverages 6. Company Background: CEO Roger Enrico, CEO from 1996 to 2000 1997 - Instituted a massive overhaul at PepsiCo Sold KFC, Taco Bell, and
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9% per annum (The Soft Drinks Industry of India, 2009). 2. Extended Version of Porter’s National Diamond Figure 1: Porter’s National Diamond Source: Rugman and Collinson (2009, p.148) 1 Porter’s National Diamond Framework is used to assess the competitive advantage of nations and allows you to understand the comparative position of a nation in global competition. 2.1 Factor Conditions The Indian climate is very hot (CIA, 2011) which means that the demand for soft drinks may increase
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opportunity and/or barrier? KNOWLEDGE AND SKILLS 4. What are the top two hard skills (quantitative, writing, PowerPoint presentations, analysis, etc.) of each team member that can help the team achieve their goals? 5. What are the top two soft skills (facilitation, conflict resolution, communication, leadership, etc.) of each team member that can help the team achieve their goals? OBJECTIVES 6. What goals and expectations for the team does each team member have? 7. What are
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Reynolds Metals 5%, Continental Can 13%, Other 28%. -Industry trend—>In-house manufacture (brewers advantageous due to single-label), emergence of plastics (which was weakened in 84, 85. Still 1980 9% share to 18% share in ’89). Glass, for beer. Soft drink producers biggest customer for packaging producer. Diversification and consolidation among packing producers -Diversification of related fields rather than unrelated ones. A response to low profit margins, excess, capacity, rising labor and
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Strategic Leadership at Coca-Cola: the real thing. Leadership styles: managerial, visionary, strategic. Managerial leaders: • Risk averse • Reactive • Goals are based on past and on necessities, as opposed to goals arising from desires and dreams • Relate to people, according to their roles in decision making process • Are conservators and regulators • Involve themselves in day-to-day activities • Are comfortable in functional area of responsibility • Exhibit
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Introduction Whiskey is ingrained into the history and culture of Ireland. It is said to have dated as far back as the 6th century A.D., from monks who brought the skill of distilling perfumes from what they had learned in Mediterranean and Middle Eastern countries, back to Ireland and perfected it to a drinkable spirit. Although Irish whiskey was once the most popular spirit worldwide , due to the prohibition and the dispute between the Irish and UK government regarding trade to commonwealth countries
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Familiar Advertisement Both Papa John’s and Pizza Hut used the ‘Back To The Future’ movie theme for their commercial. Pizza Hut’s commercial was first aired back in 2008. In the commercial, two teenage boys travelled in time from 1989 to 2015. They found that the word was very different and the only thing that hasn’t changed was Pizza Hut. Last year, on the other hand, Papa John’s decided to use the opposite approach in their commercial and travel back in time to the 80’s. They had an offer where
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