Soft Drinks Industry In India

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    High-Fructose Corn Syrup

    Benefit of High-Fructose Corn Syrup Soft drinks, salad dressing, breads, fruits and vegetables, and many processed snacks what is the common dominator for the following popular American food items? They’re all foods that contain a sizeable amount of high fructose corn syrup (HFCS)! HFCS is syrup from cornstarch that’s turned into Americas most popular and cheap sweetener for many food products. Starting a few years ago a slew of ad campaigns against and for HFCS invaded American television broadcasting

    Words: 2963 - Pages: 12

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    Mergers and Acquisitions

    accrue only if there is an appropriate competition policy. NAGESH KUMAR ergers and acquisitions (M and As) have become increasingly important channels of crossborderindustrialrestructuringand foreign direct investment (FDI) all over the world. In India, the policy liberalisation in the 1990s has facilitated M and As including cross-border M and As.

    Words: 3933 - Pages: 16

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    Crafting Strategy ( Business Strategy)

    Crafting strategy Henry Mintzberg (1987) Introduction There are many discussions surrounding the theoretical strategies within business environments, each with its own strong points can have the power to be known as the “best approach”. Over time each strategy is stressed upon establishing why it has superiority over the other. The debated topic is Crafting strategy written by Henry Mintzberg (1987a) which discusses and amplifies its core activity that of learning through small theories and

    Words: 1731 - Pages: 7

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    Implementation of Strategies and Tactics

    The management should communicate all the information within the company and in the market on time (Kazmi, 2008, pg. 256). ➢ In order to attract more and more customers and distributes its product the management can make a contract with other soft drink companies such as coca cola, PepsiCo, etc. to distribute its products. This will improve the goodwill of the company in the market (Ramaswamy & Namakumari, 2007). ➢

    Words: 864 - Pages: 4

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    Marketing Strategies

    Arts, Lovely Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India. ABSTRACT With increasing globalization and international trade, a number of international brands are entering into India which is one of the fastest growing and highly competitive

    Words: 5782 - Pages: 24

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    Big Cola vs Coca Cola

    shopper acts in a way that makes sense from an economic of logical point of view (Pooler, 2003). For many years now, the cola soft drink market is led by the Coca-Cola Company and PepsiCo Inc. According to uni-heidelberg.de , over 6 trillion people drinks coca cola in 2003 all around the world. Besides the cola market, they have expanded their businesses to the other soft drink markets as well and achieved oligopoly positions with tremendous market shares in all of these markets. Different other brands

    Words: 4159 - Pages: 17

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    Business

    summary…………………………………………………………………………. 2 Introduction (Company overview)………………………………………………………….. 3 PESTLE Analysis of Fast Food Industry – Australia……………………………………….. 4-6 Financial climate………………………………………………………………………………7-11 The managerial and labor environment……………………………………………………….12 Australian Government Fast Food Regulations………………………………………………13-14 Key players within the industry………………………………………………………………15-17 Key competitors………………………………………………………………………………18-21 Key Consumers………………………………………………………………………………

    Words: 7656 - Pages: 31

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    Adulteration

    An adulterant is a substance found within other substances (e.g. food, beverages, fuels), although not allowed for legal or other reasons. The addition of adulterants is called adulteration. An adulterant is distinct from, for example, permitted food additives. There can be a fine line between adulterant and additive; chicory may be added to coffee to reduce the cost—this is adulteration if not declared, but may be stated on the label. The term "contamination" is usually used for the inclusion of

    Words: 1306 - Pages: 6

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    Kingfisher

    CASE STUDY Brand Kingfisher : Creating a Lifestyle Brand -- Lekha Ravi Team Leader, The Icfai Research Center, Chennai. The author can be reached at lkhravi@yahoo.co.in The United Breweries (UB) group today (2008) boasts a diverse portfolio of businesses - alcoholic beverages, life-sciences, engineering, aviation, agriculture, chemicals, information technology and leisure. The man behind this potent diversity is none other than India's flamboyant tycoon Vijay Mallya (Mallya). Mallya's association

    Words: 15168 - Pages: 61

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    MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth, it will soon outstrip the urban market. The rural market is not sleeping any longer. We are.”1 – Adi Godrej, Chairman, Godrej Group of Industries To expand its presence, Nokia is planning to launch a new service ‘Nokia Life Tools’ that would provide information on market price, weather, etc., to information-starved

    Words: 5225 - Pages: 21

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