ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION TO INDRAPRASTHA UNIVERSITY, DELHI (2004-06) Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS
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6.1 The Choice of Subject Area & Initial Aim 15 6.2 Allocation of Dissertation Supervisor 15 6.3 Introduction: Identification of Aim, Objectives & Research Plan 16 6.4 Literature Review 16 6.5 Methodology & Data 18 6.6 Analysis & Results 18 6.7 Conclusions & Recommendations 19 6.8 Preparation of the Dissertation 19 7. Essential Reading 20 8. Module Evaluation 21 9. Ethics
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best be studied through in-depth case studies. When cases are used in an attempt to build theory, they likewise involve qualitative descriptions of business-level strategies. An attraction of textual characterizations of strategy is that they may be used when strategy is treated as a predictor, mediator, or criterion variable in a research design. Second is by hypothesizing. Examples are studies that have put market share as the dominant strategic variable, or studies that have focused on a limited
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Obviously, the loyalty industry is pumping up. And what fascinates us as much as half a billion of pure growth are the reasons behind this continued expansion. Back in 2000, COLLOQUY tallied 973 million memberships in our landmark program sizing study. By the time we published the 2009 COLLOQUY Loyalty Census, that figure had reached 1.8 billion memberships. In the 2011 Census, we noted that the rate of expansion was slowing when we saw only 16.3% growth between 2009 and the eye-popping 2 billion
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e e t tool: a o e ie of its usage a d sustai a ility TOPICS PAGE i ii iii iv-v LETTER OF TRANSMITTAL DECLARATOIN ACKNOWLEDGEMENT ABSTRACT CHAPTER ONE INTRODUCTION 1.1 Background of the study 1.2 Objective of the study 1.3 Scope of the study 1.4 Methodology 1.5 Limitations of the study BALANCED SCORECARD 2.1 Overview of the Balanced Scorecard (BSC) 2.2 Objective 2.3 Design 2.4 Original design method 2.5 Improved design method 2.6 Popularity 2.7 Variants and alternatives CRITICAL ANALYSIS
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A STUDY AFFECTIVE FACTOR EXTRACTION USING METHODOLOGY FOR KANSEI ENGINEERING Tsung-Hsing Wang Department of Life Product Design, SHU-TE University of Science and Technology, Taiwan ROC Email: ch8136@stu. edu. tw Abstract In recent years, the study affective factor selection (AFs) for Kansei engineering (KE) has been an important issue in the industrial design field. Consumers’ affective responses (CARs) are usually presented in the form of a choice of adjectives. Based on the KE concept
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Wilson (1994) 10 James N. Barnes and Dennis A. Shields (1998) 11 S. D. Rozelle and J. Huang (1998) 14 Samarendu Mohanty and E. Wesley F. Peterson(1999) 15 M. Uzunoz and Y. Akcay (2009) 16 L. J. S. Baiyegunhi and A. M Sikhosana (2012) 18 Methodology and results 18 Explanation of coefficients: 27 Elasticity Analysis : 30 Conclusion 32 References 33 Appendices 35 Introduction Food habits vary in finction of countries and regions. In Morocco, the wheat
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Supply Chain in the Food Industry by Abdelrahman Ahmed El-Hefny Bachelor Thesis submitted to the Operations Department at the Faculty of Management & Technology German University in Cairo Student registration number: 16-1841 Date: 29th May 2012 Supervisor: Professor Dr. Ehab Yaseen Table of Contents Table of Contents ............................................................................................................. ii Table of Tables ...............................
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gustafsson@lnu.se Lars-Olof Rask lars-olof.rask@lnu.se School of Engineering Linnaeus University, Växjö, Sweden Abstract Purpose; The purpose of this study is to identify distribution channel research needs given the variety of distribution channel challenges among Swedish sawmill companies. Design / methodology / approach; Explorative case study research Findings: The paper proposes a typology of sawmill distribution channel challenges, as well as aligns research needs with distribution channel
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Suggestions for Further Diffusion of Work System Method Ideas in Systems Analysis and Design Doncho Petkov. petkovd@easternct.edu Department of Business Administration, Eastern Connecticut State University, CT, USA Ram B Misra misrar@mail.montclair.edu Department of Management and Information Systems, Montclair State University, NJ, USA Olga Petkova petkovao@ccsu.edu Department of MIS, Central Connecticut State University, CT, USA Abstract The Work System Method by Steven Alter has a significant
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