CASE STUDIES Starbucks case study Utilizing brand assets and capturing consumer trends in the Japanese RTD coffee market Reference Code: CSCM0242 Publication Date: March 2009 DATAMONITOR VIEW CATALYST Starbucks has established itself not only as a coffee shop chain, but also as a provider of ready-to-drink coffee drinks. Its partnership with Suntory in Japan has seen the success of the chilled cup coffee drink Discoveries, and the experience could provide insights on how the company can
Words: 5652 - Pages: 23
role in providing higher customer satisfaction (Anton, 1997). Many business organizations have invest heavily in call centers as they see it as an effective way to keep customer satisfied as well as gaining competitive advantages. The purpose of this study is to critically access the operational method and strategies adopted in a technical support department of a call center in order to provide maximum customer satisfaction. The selected organization is a multinational information technology (IT) corporation
Words: 3744 - Pages: 15
the 2005 Information This paper appears in Managing Modern Resources Management Association International Conference, edited by Mehdi Khosrow-Pour. Copyright 2005, Idea Group Inc. Aligning Project Management Office and Strategy: A Brazilian Case Study Leandro Alves Patah, Marly Monteiro de Carvalho and Fernando José Barbin Laurindo Polytechnic School of the Univ. of Sao Paulo, Av. Prof. Almeida Prado, 128, Cid. Universitária, 05508-900, {leandro.patah@siemens.com} {marlymc, fjblau@usp.br}
Words: 3849 - Pages: 16
understanding of phenomena related with all aspects of industrial engineering and industrial management. JIEM includes contributions, but not limited to, in the following fields: (1) Production, Logistics, Quality, and Operational Research; (2) Information Systems, Technology and Communication; (3) Industrial Economics and Regional Development; (4) Management, Organizational Behaviour and Human Resources; (5) Finance, Accounting and Marketing; and (6) Education, Training and Professional Skills. Term Paper
Words: 3174 - Pages: 13
transition. To improve the company’s ‘strength through structure’ the company’s performance would benefit from investing in collective intelligence, capability, competence and values, and in particular the adoption of a better marketing approach and methodologies to sustain and ascertain the company’s position in the international Asian competition. Background: The Stanley Works (USA) Stanley Works - United States of America (USA), (Andrews et al 2011 (p.1) commenced operations in 1843 with the headquarters
Words: 4027 - Pages: 17
COASTAL RESOURCES OF THE ASEAN REGIONAND DATA REQUIREMENTS FOR THEIR MANAGEMENT SIGNIFICANCE OF LIVING COASTAL RESOURCES Living coastal resources are found within major coastal ecosystems consisting of coral reefs, mangroves, seagrass beds, benthic systems, and estuaries or lagoons. Coastal ecosystems, particularly estuaries and inshore marine waters have the highest rate of primary production as compared to terrestrial and oceanic regions. Daily gross production rate in terms of grams of dry organic
Words: 3308 - Pages: 14
MANAGEMENT INFORMATION SYSTEMS (MIS) Term 1; ECTS: 10 (July 2-22, 2015) Prof. D P Goyal, Ph.D. Management Development Institute Gurgaon-122001, New Delhi, INDIA dpgoyal@mdi.ac.in;dpgoyal23@gmail.com 1 INFORMATION ABOUT THE PROFESSOR Dr. D P Goyal is Professor at Management Development Institute, Gurgaon, New Delhi, India (www.mdi.ac.in/faculty/detail/28-d-p-goyal/). • • • • • • • • Post Graduate in Business Management; Doctorate in MIS Over 29 years of experience
Words: 2915 - Pages: 12
guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby declare that, this report titled, “Summer Internship Report”, project work carried out by me under the supervision of Mrs.Phinu Jose of Department of Management Studies, Christ University, Bangalore. This work previously has not formed part of any basis for the award of any degree or
Words: 8919 - Pages: 36
Definition: Supply Chain Management is the discipline related to the management of the planning, manufacturing and operations necessary to bring a product to the market place, from the sourcing of materials through to the delivery of the completed product. The deciding factor in the success or failure of any given product is in the efficiency with which it can be brought to the market place. If the revenue derived from the sale of a product does not create a required profit margin over the cost
Words: 4202 - Pages: 17
Back to "Search By Author" Abstract Number: 002-0075 COMPARISON OF TQM AND ISO 9000 EFFECTS IN COMPANY PERFORMANCE: AN EMPIRICAL STUDY IN SPANISH COMPANIES SECOND WORLD CONFERENCE ON POM AND 15TH ANNUAL CONFERENCE, CANCUN, MEXICO, APRIL 30 - MAY 3, 2004. AUTHORS: Micaela Martínez-Costa University of Murcia, Spain mili@um.es Facultad de Economía y Empresa, Campus de Espinardo 30100, Murcia Phone: +34968367801 Fax: + 34 968 367537 Angel
Words: 4504 - Pages: 19
